Learn to Write Killer Headlines in Just 3 Steps
Internet marketers face a tremendous problem if they choose to use one headline for an article in multiple places. Headlines can be written for Google by making them keyword rich, although you can have some very unhappy visitors if they find that you do not deliver when they go to your site. Alternatively, they can be written for social media as click-bait, but these headlines seldom rank well with Google. Marketers must work their magic to create a compromise making Google, Facebook, Pinterest, Twitter and real readers happy.
Step 1: Set Priorities
The first step is to set your priorities for each content piece that you develop. Be able to annunciate who your target audience is and what you hope they achieve from interacting with your content. Make sure, however, to think of your headlines as a three-legged stool. Write some headlines that will capture the attention of people scrolling on social media. Write other headlines choke full of keywords that are likely to capture the attention of Google. Finally, write some headlines that are intended for real readers helping them learn valuable information.
Step 2: Use Tools Given to You
Many marketers fail to realize that they do not have to use the same headline everywhere. The page title can contain keywords as long as it ties closely to your article’s content. Twitter summary cards and Open Graph Markup gives you even more options. Make sure that you are spending time optimizing the tools available to you.
Step 3: Write the Headline
Your first step should be to write headlines that you would call your article if you did not have to consider your target audience, your keywords and your delivery channels. Now, add in the social media clickbait words that are likely to grab attention by creating a little mystery. Finally, add in your keywords while making sure it all flows together nicely.
If you are still struggling, then we would love to discuss your internet marketing in Las Vegas with you. We will patiently answer your questions using words that you are comfortable using in everyday life.