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Pay-Per-Click Advertising Explained

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One of the many types of online advertising is pay-per-click advertising. Here’s an explanation of how it works.

What Is Pay-Per-Click Advertising?

If you’re familiar with search engine optimization, you’ve probably heard about pay-per-click advertising as well. Better known as PPC, this form of search engine advertising involves only paying for ads when someone clicks on a link. This is different from banner ads where you pay if someone sees an ad no matter what action they do or don’t take. Even if you already use a Las Vegas SEO service, you can also benefit from PPC ads.

How PPC Ads Work

When someone searches for a keyword, a number of ads normally show up at the top of search engine results. If someone clicks on an ad, the person or company will pay the search engine for this click. With Google AdWords, the ads that show up with search results are the ones that Google believes to be the most relevant and had the highest bid among the most relevant ads.

How Much Do PPC Ads Cost?

The cost per click, or how much you pay each time someone clicks on one of your ads, is based on a number of factors. One of the biggest is the amount of competition for particular keywords. The more people bidding on a keyword to have their ads show up when people do a search for them, the greater the cost.

Another major factor is your quality score. The quality score is a measure of how relevant a search engine thinks your ad and the page it redirects to are for the search someone is performing. If you have a great quality score, your ads will cost less, and they’ll show up in the best spots where people are most likely to click.

You also have control over how much you spend since you can cap your bids. This way, you won’t end up paying more for clicks than they will be worth to you.

Can PPC Work With SEO?

Numerous companies use PPC ads to send traffic to their sites while waiting for their SEO efforts to take them to the top of search results. However, PPC ads can be helpful even after you’ve achieved stellar search engine rankings. In some cases, if you’re at the top of search results and you’ve got a PPC ad showing up with results, your website will fill up a person’s screen, which nearly guarantees that some people will visit your site.

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