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Internet marketing has annual trends that change in order to keep consumers engaged with your business. Consider implementing one or more of these trends to boost your website’s visibility and traffic.

Try These Emerging Online Advertising Trends for Your Website

Your company’s website functions much like a living and breathing organism. It must constantly be “fed” with new content and updates so that consumers to keep coming back. In order to keep your website relevant and up to date, you can work with experienced professionals who do internet marketing in Las Vegas. They can help you to implement some of these top three advertising and online marketing trends for 2017.

Right-Time Marketing

The data that is collected by your website’s programming allows you to make use of right-time marketing. This type of marketing on the internet involves showing the right ads to the right audience at the right time. Connecting with consumers at the right time makes them more likely to purchase your products or services.

Imagery

While people still read high-quality website content, your website and blog posts are more likely to be viewed, shared and acted upon if you use more imagery. One of the top trends for marketing in 2017 will be videos, infographics and images that convey information that is helpful to your users. Behind the scenes, these images can be tagged with SEO keywords and phrases that will be used by the search engine algorithms that rank your website.

Native Advertising

Native advertising is expected to be responsible for 74 percent of traffic and conversions by 2021. These ads are embedded naturally into the content on your website rather than in top, bottom or sidebar ads. The native online ads perform exceptionally well for consumers who use mobile devices to conduct their internet searches. The use of mobile devices for browsing the internet, searching and finding a product or a service is also expected to grow by at least 20 percent per year. That makes this type of internet marketing an important trend to keep up-to-date with for your mobile-friendly website.