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What Is Social Commerce

Three Reasons Your Business Needs Social Commerce

Social commerce relies on social media to increase sales. Companies earn over $20 billion through social commerce. If your company needs part of those sales, then here are some facts that you may want to consider.

Make Smarter Decisions

Many companies are using the power of social media to learn what their potential customers are looking for when shopping online and in brick-and-mortar stores. This allows them to adjust their inventory accordingly. Other companies are watching what their customers are talking about online to learn what products they should hurry to the market and which their customers may not be enthusiastic about.

Increase Conversions

Many companies are now finding that Facebook is the number one referrer to their websites, but it is important to keep in mind that people do not want hard-hitting sales techniques in their social feeds. After all, social means human interaction and that should probably be your goal on social media. Use the power of positive reviews to let people know what a great company you are and watch your conversion rate grow. Regularly post stories related to your industry that your customers will want to share with their friends and watch your sales skyrocket.

Improve Personalization

Customers want to do business with people that they consider their friends, so make time to interact with your audience on social media. Even a two-sentence response to a question or comment shows them that you are listening to them. Since people now trust online reviews as much as they do a personal recommendation from a friend, allow your customers to help tell your story in a positive way by offering them great products, good customer service and a personalized experience.

If you own or operate a business, then you may want to consider capitalizing on social commerce. Start by contacting social media in Las Vegas professionals to get further help.

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