Pay-per-click is one of many types of online advertising. Pay-per-click (PPC) advertising involves only paying for ads when someone clicks on them. Other types of advertising requires that you pay whenever someone sees the ad, whether or not they interact with it. Here's an explanation of how PPC advertising works.

How UEO Is Changing the SEO Landscape Search engine optimization is essential to having content that scores well, and there are Las Vegas SEO firms that help area businesses rank well online. The internet landscape is changing, however, and user experience optimization will play a vital role in publishing content and services that rank well [...]

Kellen Kautzman reads from his new book, Everybody's Doing It, about all things SEO, PPC, and Internet Marketing. Check out this YouTube video for an introduction to the book.

More Productive SEO via Internal Linking Whether you’re working on SEO for Las Vegas locals or a website that has broader appeal, internal linking is a valuable tool. These links provide a way to lead readers to other content that may interest them, but it also provides the means to make your destination pages rank [...]

Kellen Kautzman walks you through a tutorial of the new text feature on Google My Business. The message option allows you to interact with consumers.

The Best Social Media Platforms for Business Marketing When you're getting ready for your next marketing campaign or have just started a business, the first thing you're going to want to look at is social media marketing, as this type of marketing is highly affordable compared to standard alternatives. When you wish to bring in [...]

How to Use Giveaways to Build Your Social Media Following Everyone likes to win, which is what makes contests on social media go viral so easily. Contests, competitions and random giveaways are an easy way for you to drum up shares and likes on your social media accounts. However, making an effective giveaway takes some [...]

Instagram is a fun app where users can share their lives and tell stories via photographs, edited or unedited. But Instagram can also be used for marketing and branding purposes for your business. Here's how to build a following with Instagram.

Creating a blog around a niche topic is a great way for a stay-at-home or work-at-home mother to bring in a side stream of income. Using SEO in specific ways can help to ensure that the blog is monetized to bring in as much profit as possible without sacrificing the quality of the content. Three [...]

Do you know what to expect to pay for likes on a Facebook page? Check out the video to find out. Kellen Kautzman walks you through a Facebook "like" campaign and how to measure cost per like.