About MIchelle Farino

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So far MIchelle Farino has created 16 blog entries.
6 01, 2022

5 Advanced SEO Techniques to Implement in 2022

By |2022-01-06T22:14:33+00:00January 6th, 2022|

In the past, adding search engine optimization (SEO) keywords to your site boosted your rankings. However, fellow businesses have caught on--and in 2022, you'll need advanced SEO techniques to beat your competitors to rank above them in search engines like Google and Google Maps. Advanced SEO techniques streamline your website, improve your content, and keep [...]

12 12, 2021

Google My Business is Going Away. Here’s What to Know About The New Google Business Profile

By |2021-12-01T20:56:25+00:00December 12th, 2021|

In 2021, Google announced that it was phasing out Google My Business to favor a new platform called Google Business Profile. The new system builds on the original platform with more features, additional tools, and new ways to edit your business profile. With Google Business Profiles, you can update your profile with a simple Google [...]

1 12, 2021

The Importance of Utilizing “Near Me” Keywords

By |2021-12-01T19:39:09+00:00December 1st, 2021|

Modern smartphones, laptops, and tablets have built-in GPS that tracks the user's location, then automatically shows them nearby results when they enter a search like "coffee shop near me." Users don't have to input their city or zip code--Google pulls up nearby results with no additional information.  When you're in the area, you need to [...]

12 11, 2021

What is Advanced SEO?

By |2021-11-09T20:19:49+00:00November 12th, 2021|

The Google search engine algorithm determines how high your website ranks in the search results. With search engine optimization (SEO) tools, you can help your website rank higher in the results, earning your business more traffic, sales and conversions. However, SEO isn't something that you do once when you build your website. Google regularly updates [...]

9 11, 2021

What Is The Most Common Screen Size for Website Design?

By |2021-11-09T19:53:52+00:00November 9th, 2021|

In decades past, people accessed the Internet exclusively through their desktop computers. Today, people access the Internet through their phones, tablets, smartphones, and other devices. Every device has a different screen size. No matter how they access your website, visitors expect it to load quickly and show them the information they need. If your website [...]

22 09, 2021

Live Chat Marketing For Lead Generation | The Future Of Conversions

By |2021-08-12T18:21:00+00:00September 22nd, 2021|

Most businesses have two contact options: a phone number and an email address. If your customer gets an answer within a few minutes, you may secure a conversion. However, emails are traditionally a slower form of communication. By the time you respond, your customer might have moved onto another website, causing you to miss out [...]

14 09, 2021

How to SEO a Website in 2021 

By |2021-09-16T14:46:47+00:00September 14th, 2021|

How to SEO a Website in 2021 Website search engine optimization (SEO) is one of the most critical parts of building a website--and yet, many web design companies neglect to include SEO in their plans. Even if their web designer offers this service, many businesses assume that they don't need SEO web design. Why should [...]

2 09, 2021

September 2021 Instagram Algorithm Updates – What To Expect on The Platform

By |2021-09-08T15:52:22+00:00September 2nd, 2021|

In a world of social media giants, Instagram regularly updates its platform to keep up with its competitors. Recent changes have included a new algorithm, feature updates, and an announcement that might change how people use Instagram. As a business owner, keeping up with Instagram updates helps you find customers and maintain your existing base. [...]

27 08, 2021

How to Use Google My Business to Increase Local Rankings

By |2021-08-26T17:48:23+00:00August 27th, 2021|

How to Use Google My Business to Increase Local Rankings The Google My Business platform is an essential tool for anyone who owns a physical storefront. With your My Business profile, you give customers everything they need to know before they walk through the door. Each profile contains extensive information [...]