Online Reviews: SEO Tips for Maintaining a Positive Online Reputation If your business has hundreds on positive Google reviews and a nearby competitor only has a handful, who are they likely to choose? Consumers are likely to choose a business or service that other consumers prefer and recommend. As reported in Forbes: “… when people didn’t [...]
You can't be a cookie-cutter business owner anymore. Long gone are the days of a simple website and stock photos for successful businesses. In a world where we've quickly learned that anyone can be anything on the internet, humanizing your brand is more important than ever. What does humanizing a brand mean? In simple terms, [...]
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Ready to Increase Your Web Traffic With a Trusted Internet Marketing Company? Send it Rising is a full-service internet marketing company focusing on website design, SEO, social media, and PPC. Kellen Kautzman, Send It Rising’s founder, wrote “Everybody’s Doing It”, which became the #1 New Release on Amazon.com in the SEO category. Ways to Improve Your [...]
In a world where social media can reign as a dominant selling post for businesses, it's essential to ensure your photos, infographics, and other visual assets are formatted correctly. Each individual social platform requires a unique format setting for images to be correctly displayed. For example, on Instagram vertical images are more powerful and [...]
What inspired you to start Send it Rising? I started a band in 2008 called Send It Rising and it's always represented positivity, optimism and overcoming obstacles. So, when the former ad agency that I was working at was falling apart, I thought it would be appropriate to Send It Rising. What's something that makes you smile? [...]
You're just as impatient and impulsive as your customers. Think about it. How many times do you conduct an Internet search and scroll through 14 search engine results pages (SERP) before finding the page you want? Have you ever done that? Neither does anyone else. Studies have shown repeatedly that most of us access one [...]
Google My Business (GMB) has been around since 2014. It's free. And it's from Google, of course. For all of those reasons and more, it's a no-brainer to sign up your business. However, what a lot of businesses don't understand is that Google My Business is a vital SEO and internet marketing tool. As a [...]
In the online world of pay-per-click advertising, or PPC, your keyword strategy is essential -- but negative keywords can be just as critical to your success and the preservation of your ad budget. First, let's take a quick review of what PPC is and how to use it. The Basics of PPC Pay-per-click on Google [...]
