In the past, adding search engine optimization (SEO) keywords to your site boosted your rankings. However, fellow businesses have caught on--and in 2022, you'll need advanced SEO techniques to beat your competitors to rank above them in search engines like Google and Google Maps. Advanced SEO techniques streamline your website, improve your content, and keep [...]
In 2021, Google announced that it was phasing out Google My Business to favor a new platform called Google Business Profile. The new system builds on the original platform with more features, additional tools, and new ways to edit your business profile. With Google Business Profiles, you can update your profile with a simple Google [...]
Modern smartphones, laptops, and tablets have built-in GPS that tracks the user's location, then automatically shows them nearby results when they enter a search like "coffee shop near me." Users don't have to input their city or zip code--Google pulls up nearby results with no additional information. When you're in the area, you need to [...]
The Google search engine algorithm determines how high your website ranks in the search results. With search engine optimization (SEO) tools, you can help your website rank higher in the results, earning your business more traffic, sales and conversions. However, SEO isn't something that you do once when you build your website. Google regularly updates [...]
In decades past, people accessed the Internet exclusively through their desktop computers. Today, people access the Internet through their phones, tablets, smartphones, and other devices. Every device has a different screen size. No matter how they access your website, visitors expect it to load quickly and show them the information they need. If your website [...]
In a world oversaturated by beauty brands, having a solid social media presence is the key to gaining a following. Even if you work in a different industry, studying the top beauty brands can show you how to market your own business. These brands aren't just popular because they offer a great product--they're popular because [...]
Most businesses have two contact options: a phone number and an email address. If your customer gets an answer within a few minutes, you may secure a conversion. However, emails are traditionally a slower form of communication. By the time you respond, your customer might have moved onto another website, causing you to miss out [...]
How to SEO a Website in 2021 Website search engine optimization (SEO) is one of the most critical parts of building a website--and yet, many web design companies neglect to include SEO in their plans. Even if their web designer offers this service, many businesses assume that they don't need SEO web design. Why should [...]
In a world of social media giants, Instagram regularly updates its platform to keep up with its competitors. Recent changes have included a new algorithm, feature updates, and an announcement that might change how people use Instagram. As a business owner, keeping up with Instagram updates helps you find customers and maintain your existing base. [...]
How to Use Google My Business to Increase Local Rankings The Google My Business platform is an essential tool for anyone who owns a physical storefront. With your My Business profile, you give customers everything they need to know before they walk through the door. Each profile contains extensive information [...]
