In a market saturated with nearly every service and product at our fingertips online, we search for connections to make our purchase decisions. Social media plays a significant role in that, meaning branding and online profiles are more important than ever for attracting and retaining customers. Social media has long been the bridge [...]
QUALITY GRAPHIC DESIGN AND BRANDING ARE ESSENTIAL TO BUSINESS GROWTH IN 2021. Sure, anyone can go online and buy a generalized logo for a cheap price, but is that effective marketing? If you bought that logo, how many other companies have it? What does that say about how invested you are in [...]
7 eCommerce Trends Evolving in 2021 Ecommerce, like many other consumer habits, shifted dramatically over the last twelve months. In 2021, functional online eCommerce solutions are more valuable than ever for B2B and B2C businesses. When it comes to staying on top of eCommerce in 2021, here are seven trends to work into [...]
How to Show Up on Google in 2021 Every business owner has a similar goal: they want to get phone calls or orders organically from customers finding them online. In theory, it's a simple statement. However, showing up on Google is no easy task, and it doesn't happen by accident. [...]
The Role of Multimedia in Internet Marketing Writing is a big part of SEO. However, for the past few years, major search engines have increased the importance of multimedia for rankings and relevancy. While writing is still essential, video, in particular, is now critical to an effective overall optimization strategy. One of the [...]
Local Rankings & Optimization Strategies Local rankings are vital for service-based businesses that operate within a given service area. This includes businesses from law firms to florists and everything in between. Yet, when it comes to focusing and achieving local rankings, many business owners are left scratching their heads. What are local rankings? And [...]
As consumer habits evolve, so do the way they interpret content. Content marketing and the success of marketing campaigns change every year. In 2020, we saw the world go digital. In 2021, we'll see firsthand how this new-age digital trend translates into buying behavior and marketing shifts. Take a step back to the 1970s. Back [...]
Your business needs quality pictures. That statement is old news in 2021. However, we continue to notice that most clients struggle with regularly taking, editing, and sharing photo content. Sure, every business needs high-quality professional photographs. They also need fun candid shots of day-to-day life in the office, videos that showcase employee culture, updated product [...]
In the world of internet marketing, rich snippet content refers to valuable information between a website's URL and the description of the company, product, or service. For instance, if you look up the term "homemade ice cream" on a search engine, normal snippet content shows the title (such as a recipe name), the URL for [...]
Online business is all about connections. If the connections aren't there, your business can suffer. One important connection that people don't always consider is between your site and the host server. This connection influences page load speed. The speed at which your website loads might not sound critical, but page loading speed actually influences many [...]
