Long before my career as a social media manager, I taught elementary school. I had a tradition of reading Oh, the Places You'll Go by Dr. Seuss on the first day of class in hopes of a successful school year and also on the last day as an opportunity to reflect as a group and [...]
Although working remotely is not a new concept, the rapid spread of COVID-19 has forced employers to adapt and plan for a telecommuting future. For many of these companies who are unprepared to move to virtual offices, the rapid transition and pressure to adapt have left them scrambling. However, contrary to popular belief, working from home [...]
Facebook wants to be liked. More to the point, the social media giant wants to give its users news feed content that engages and provokes "meaningful interaction." What Facebook thinks less of -- and therefore users are less likely to see -- is content that's passively or negatively received. That's what we, at Send It [...]
You can't be a cookie-cutter business owner anymore. Long gone are the days of a simple website and stock photos for successful businesses. In a world where we've quickly learned that anyone can be anything on the internet, humanizing your brand is more important than ever. What does humanizing a brand mean? In simple terms, [...]
Ready to Increase Your Web Traffic With a Trusted Internet Marketing Company? Send it Rising is a full-service internet marketing company focusing on website design, SEO, social media, and PPC. Kellen Kautzman, Send It Rising’s founder, wrote “Everybody’s Doing It”, which became the #1 New Release on Amazon.com in the SEO category. Ways to Improve Your [...]
In a world where social media can reign as a dominant selling post for businesses, it's essential to ensure your photos, infographics, and other visual assets are formatted correctly. Each individual social platform requires a unique format setting for images to be correctly displayed. For example, on Instagram vertical images are more powerful and [...]
What inspired you to start Send it Rising? I started a band in 2008 called Send It Rising and it's always represented positivity, optimism and overcoming obstacles. So, when the former ad agency that I was working at was falling apart, I thought it would be appropriate to Send It Rising. What's something that makes you smile? [...]
Google My Business (GMB) has been around since 2014. It's free. And it's from Google, of course. For all of those reasons and more, it's a no-brainer to sign up your business. However, what a lot of businesses don't understand is that Google My Business is a vital SEO and internet marketing tool. As a [...]
In the online world of pay-per-click advertising, or PPC, your keyword strategy is essential -- but negative keywords can be just as critical to your success and the preservation of your ad budget. First, let's take a quick review of what PPC is and how to use it. The Basics of PPC Pay-per-click on Google [...]
