Industries Most Impacted by AI Disruption & How to Pivot Smarter

AI technology is advancing at breakneck speed, and while some businesses are leveraging it, others are being left behind. 

Whether it’s automation replacing traditional jobs or algorithms outpacing human decision-making, specific industries have been hit harder than others. But with the right strategy, AI doesn’t have to be a threat—it can be your most significant opportunity. 

In this article, we’ll examine the industries most affected by AI disruption and, more importantly, how businesses can pivot smarter to stay ahead in this rapidly changing landscape.

Marketing & Copywriting Services

AI has had a significant impact on marketing and copywriting services. With the rise of tools like ChatGPT, businesses can now generate content quickly and efficiently, reducing the need for human copywriters in some areas. 

While AI can create content, it cannot still understand complex emotions, human experiences, and creative nuances that a skilled writer brings. However, automating simple content creation tasks can free up writers to focus on higher-level, strategic work.

How AI Affects Marketing & Copywriting:

• Automated Content Generation: AI tools can create blog posts, social media content, and product descriptions, often at a faster pace than humans.
• SEO Optimization: AI can analyze keywords and trends, optimizing content for search engines without human intervention.
• Data-Driven Campaigns: AI can personalize content and ads based on customer data, providing more effective targeting.
  

While AI can streamline specific tasks, marketers and copywriters will need to adapt by focusing on creativity, emotional connections, and high-level strategy.

Customer Service & Call Centers

Customer service and call centers are also feeling the pressure of AI disruption. AI-powered chatbots and virtual assistants are now capable of answering customer inquiries, resolving issues, and even processing orders. 

This reduces the need for human agents in certain situations. While AI offers efficiency, many customers still prefer speaking with a human when it comes to complex issues or personalized service.

How AI Affects Customer Service:

• Chatbots & Virtual Assistants: AI can handle simple inquiries 24/7, improving response times and customer satisfaction.
• Automated Ticketing: AI systems can categorize and prioritize customer tickets, helping human agents focus on more complex cases.
• Cost Reduction: By automating routine tasks, businesses can reduce operational costs and improve efficiency.
  

To adapt, businesses need to blend AI’s efficiency with human agents’ ability to offer empathy and problem-solving skills for more complex customer needs.

Data Entry and Admin Roles

AI has significantly disrupted data entry and administrative roles, automating tasks that were once time-consuming and repetitive. AI tools can quickly process and input data, verify information, and handle routine office tasks with high accuracy. 

This has reduced the need for human workers in these areas, especially for tasks that require little decision-making.

How AI Affects Data Entry & Admin Roles:

• Automation of Routine Tasks: AI systems can handle tasks such as data input, document sorting, and scheduling, which were once the responsibility of administrative staff.
• Improved Accuracy: AI reduces human error in data processing, improving efficiency and reducing mistakes.
• Faster Turnaround: AI can complete tasks in a fraction of the time it would take a human, streamlining operations.
  

To pivot, businesses should focus on upskilling workers to take on more complex roles that require human judgment and creativity, such as project management or strategic planning.

Real Estate and Mortgage Brokering

AI disruption is also evident in real estate and mortgage brokering, where automated valuation tools and AI-driven platforms are changing how properties are appraised and sold. 

AI can quickly assess property values, analyze market trends, and provide recommendations based on vast data sets, significantly speeding up processes that once took human agents days or weeks.

How AI Affects Real Estate & Mortgage Brokering:

• Automated Property Valuations: AI tools can predict property values more accurately and quickly than traditional methods, cutting down time spent on manual evaluations.
• Streamlined Mortgage Processes: AI-driven platforms can quickly assess loan applications, approve credit scores, and predict future market trends.
• Personalized Property Recommendations: AI algorithms analyze buyer behavior to offer tailored property suggestions, improving the customer experience.
  

To pivot, real estate agents and mortgage brokers should focus on building strong client relationships, offering personalized advice and services that AI cannot replicate.

Journalism and News Media

AI is reshaping journalism and the news media industry. Newsrooms are increasingly using AI to generate news stories, summarize articles, and even write sports updates. AI can gather data, analyze trends, and produce articles at a speed that humans simply can’t match. 

However, AI-generated content often lacks depth, nuance, and a human perspective—something that traditional journalism excels at.

How AI Affects Journalism & News Media:

• Automated News Generation: AI can generate basic reports, particularly in industries such as sports, finance, or weather, where data is abundant.
• Content Personalization: AI can recommend articles based on user preferences, increasing engagement and content consumption.
• Fact-checking and Research: AI tools can help journalists quickly verify facts and analyze large datasets.
  

To adapt, journalists must focus on in-depth reporting, investigative stories, and the human elements that AI cannot replicate, such as emotion, context, and complex storytelling.

How Businesses Can Pivot: Invest in Brand Identity, Human Creativity, Hybrid Workflows

In response to AI disruption, businesses must pivot by focusing on areas that machines can’t replicate—such as brand identity, human creativity, and hybrid workflows. 

AI may handle repetitive tasks, but it still relies on human oversight to create compelling brands, design innovative solutions, and make decisions that resonate emotionally with customers.

Ways to Pivot Smarter:

• Invest in Brand Identity: AI cannot replace the unique voice and values of your brand. Focus on building a brand that customers trust and connect with on a deeper level.
• Embrace Human Creativity: While AI can handle data-driven tasks, human creativity is crucial for innovation, storytelling, and connecting with customers in meaningful ways.
• Implement Hybrid Workflows: Combining the efficiency of AI with the insight of human workers leads to streamlined processes and improved outcomes.
  

By focusing on these areas, businesses can ensure they stay competitive and resilient in an AI-driven world.

Conclusion

AI disruption is reshaping industries, but it’s not all doom and gloom. With the right strategy, businesses can adapt and even thrive in the face of automation and AI. 

Whether it’s focusing on human creativity, investing in brand identity, or adopting hybrid workflows, there are plenty of opportunities for businesses to remain competitive.

At Send It Rising, we help businesses pivot smarter and integrate both AI and human expertise into their strategies for maximum growth. 

Ready to future-proof your business? Contact us today and let’s start building a smarter, more resilient digital presence.