11 08, 2019

Negative Keywords and How to Use Them in Your PPC Campaign

By |August 11th, 2019|

In the online world of pay-per-click advertising, or PPC, your keyword strategy is essential -- but negative keywords can be just as critical to your success and the preservation of your ad budget. First, let's take a quick review of what PPC is and how to use it. The Basics of PPC Pay-per-click on Google [...]

23 06, 2019

Conversion Tracking is Essential for Successful Ad Campaigns: Here’s Why

By |June 23rd, 2019|

So your per-per-click (PPC) campaign is getting clicks. Congratulations. That's a great start. But then what happens? As an experienced PPC company Las Vegas, we tell our clients that clicks are just the start to a profitable relationship with Google Ads. Now tell me something really important. What's your conversion rate on those clicks? Definition [...]

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