Project Description

E-COMMERCE CASE STUDY

E-COMMERCE | PROVEN REPELLENT

PROVENREPELLENT.COM | NATIONWIDE E-COMMERCE BUG REPELLENT

As a health conscious family, we found inspiration in market opportunity. The insect repellent market historically has offered solutions with either harsh chemicals or less than effective natural repellent. We didn’t want to have to choose, and neither should your family. So, we developed PROVEN: a range of insect repelling sprays and lotions you can trust to keep bugs away from your family all day.

PROVEN® is made in the USA with ingredients sourced from the US and Germany. PROVEN® promises transparency and independently studied proof of our claims so that health conscious consumers like you can feel safe and protected while enjoying the outdoors.

Campaign Services

Google (SEO) Optimization

Content Management

PPC

Website

https://provenrepellent.com/

Client Goals

More direct sales. Proven Repellent is a picaridin-based bug spray that prides itself on being a safer alternative to DEET-based competitors. Although their product was effective and ranked top among picaridin bug sprays, they struggled to receive online sales directly through their website.

Strategy

When Send It Rising and Proven Repellent began working together in June 2020, we developed a custom e-commerce internet marketing strategy aimed to increase web traffic and sales online. Their program included “featured snippet” content production, along with an aggressive PPC strategy that focused on driving leads at a low cost per conversion. 

Results

Proven Repellent’s web traffic has skyrocketed since the start of their program 12 months ago, helping to make them one of the leading alternatives in sales to DEET-based bug spray. We measured a 586% increase in their website traffic since working with us in 2020. They also saw a 932% increase in sales since 2020. Now that’s results. 

PROBLEM

Proven Repellent is a picaridin-based bug spray that prides itself on being a safer alternative to DEET-based competitors. Although their product was effective and ranked top among picaridin bug sprays, they struggled to receive online sales directly through their website.

In addition to the lack of conversions, they found themselves consistently ranking lower than competitors in Google search results. They had no paid advertising campaign or SEO program in place, missing out on thousands of potential new recurring customers and online sales.

SOLUTION

When Send It Rising and Proven Repellent began working together in June 2020, we developed a custom e-commerce internet marketing strategy aimed to increase web traffic and sales online. Their program included:

  • Website Maintenance
  • Advanced SEO
  • Pay-Per-Click (Google Ads)

In addition, we aimed to increase brand awareness for their product, which can also be found through a handful of national distributors, including Walgreens, CVS, and Home Depot. In total since the start of the program, web traffic has increased 586%YOY, sales increased 932% YOY,, and organic web acquisition has increased from 36% to 67%.

Proven Repellent