In a world oversaturated by beauty brands, having a solid social media presence is the key to gaining a following. Even if you work in a different industry, studying the top beauty brands can show you how to market your own business. These brands aren't just popular because they offer a great product--they're popular because [...]
Most businesses have two contact options: a phone number and an email address. If your customer gets an answer within a few minutes, you may secure a conversion. However, emails are traditionally a slower form of communication. By the time you respond, your customer might have moved onto another website, causing you to miss out [...]
How to SEO a Website in 2021 Website search engine optimization (SEO) is one of the most critical parts of building a website--and yet, many web design companies neglect to include SEO in their plans. Even if their web designer offers this service, many businesses assume that they don't need SEO web design. Why should [...]
How to Use Google My Business to Increase Local Rankings The Google My Business platform is an essential tool for anyone who owns a physical storefront. With your My Business profile, you give customers everything they need to know before they walk through the door. Each profile contains extensive information [...]
Google Local Service Ads | Everything You Need To Profit in 2021 Once, Google was merely a search engine that helped people find what they need. Today, Google offers comprehensive business tools that help you generate leads, attract customers and make sales even if you're not at the top of [...]
Everything You Need to Know About the August 2021 Google Algorithm Update Climbing to the top of the Google search rankings is one of the keys to running a successful online business. Most people don't venture past the first page, and only a fraction of people get to page three or four. You [...]
In a market saturated with nearly every service and product at our fingertips online, we search for connections to make our purchase decisions. Social media plays a significant role in that, meaning branding and online profiles are more important than ever for attracting and retaining customers. Social media has long been the bridge [...]
QUALITY GRAPHIC DESIGN AND BRANDING ARE ESSENTIAL TO BUSINESS GROWTH IN 2021. Sure, anyone can go online and buy a generalized logo for a cheap price, but is that effective marketing? If you bought that logo, how many other companies have it? What does that say about how invested you are in [...]
7 eCommerce Trends Evolving in 2021 Ecommerce, like many other consumer habits, shifted dramatically over the last twelve months. In 2021, functional online eCommerce solutions are more valuable than ever for B2B and B2C businesses. When it comes to staying on top of eCommerce in 2021, here are seven trends to work into [...]
How to Show Up on Google in 2021 Every business owner has a similar goal: they want to get phone calls or orders organically from customers finding them online. In theory, it's a simple statement. However, showing up on Google is no easy task, and it doesn't happen by accident. [...]
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