DIGITAL MARKETING CASE STUDY

LAW FIRM | WEBSTER LEGAL

Campaign Services

New Website Design

Google (SEO) Optimization

Content Management

PPC

Website

Client Goals

In 2019, although Webster & Garino had a talented a well-reputable team of lawyers, they struggled to get leads online. They had no SEO presence and wanted to “dominate” the first page of Google. That we did. 

Strategy

Our goal at SIR was to build an aggressive content production strategy that involved 6 different practice areas across numerous locations in Indianapolis. We used a blend of highly competitive keywords to strategize a blogging program that generates traffic and opportunities to their website.

Results

Send it Rising developed a custom internet marketing plan and foundation for Webster & Garino to start funneling leads through multiple online channels. Since the start of the program, Webster and Garino has built an online presence with Send it Rising through the following channels:

  • Website Design
  • Advanced SEO
  • Pay-Per-Click (Google Ads)
  • Social Media
  • Google Local Service Ads

Two years since the start of their program, Webster & Garino has increased conversions by 296%and website traffic by 139%.Their firm has been able to expand from 6 employees to 18 employees, and they are currently looking for a larger space to be able to hire and handle the number of leads being delivered.

WEBSTERLEGAL.COM | FULL SERVICE LAW FIRM IN INDIANA

Webster & Garino LLC is a full service, local law office dedicated to serving our clients with compassion and common sense. So often we hear of experiences with law offices or attorneys that are disheartening, whether it is because of a lack of response or whether it is from a lack of listening to what clients actually want. We seek to provide representation that is congruent with our clients’ needs and expectations, while being legally sound.

PROBLEM

In 2019, although Webster & Garino had a talented a well-reputable team of lawyers, they struggled to get leads online.

Like many business owners, the law firm realized that most of their leads were referral-based. The referral business wasn’t enough to scale and grow as they wanted in the coming years. Webster & Garino also noticed their competitors outranking in online searches for specific keywords, such as ‘Indiana lawyer near me’ or ‘personal injury attorney in Indiana. They knew that they needed assistance to gain more visibility, increase leads, expand brand awareness, and get ahead of the local and statewide competition.

SOLUTION

Send it Rising developed a custom internet marketing plan and foundation for Webster & Garino to start funneling leads through multiple online channels. Since the start of the program, Webster and Garino has built an online presence with Send it Rising through the following channels

  • Website Design
  • Advanced SEO
  • Pay-Per-Click (Google Ads)
  • Social Media
  • Google Local Service Ads

Two years since the start of their program, Webster & Garino has increased conversions by 296%and website traffic by 139%.Their firm has been able to expand from 6 employees to 18 employees, and they are currently looking for a larger space to be able to hire and handle the number of leads being delivered.

Passionate - Dedicated - Professional

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