11 08, 2019

Negative Keywords and How to Use Them in Your PPC Campaign

By |August 11th, 2019|

In the online world of pay-per-click advertising, or PPC, your keyword strategy is essential -- but negative keywords can be just as critical to your success and the preservation of your ad budget. First, let's take a quick review of what PPC is and how to use it. The Basics of PPC Pay-per-click on Google [...]

8 02, 2019

Will My Business Benefit from Pay-Per-Click Ads?

By |February 8th, 2019|

You've probably asked yourself, "Are Google ads for my business the right thing?" Google and Facebook ads are pay-per-click (PPC) ad opportunities that can be a good fit within your total marketing plan, especially if your business meets one of these criteria. Weird products We mean that in the best of ways. If you specialize [...]

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