You’ve probably asked yourself, “Are Google ads for my business the right thing?”

Google and Facebook ads are pay-per-click (PPC) ad opportunities that can be a good fit within your total marketing plan, especially if your business meets one of these criteria.

Weird products

We mean that in the best of ways. If you specialize in baseball cards from the 1930s or vintage women’s dress hats or drill rigging equipment replacement parts, your audience will seek you out since there are relatively few sellers of those unique items.

Long-term relationships

If you’re marketing service with the potential for making repeat sales, it’s worth the initial investment even if you barely break even on your initial pay-per-click sale. For instance, if you’re a doctor or consultant or yoga instructor, you hope that you’ll keep the business relationship going and make back your investment in the longer term.

High-ticket sales

Maybe you only need one sales transaction, and that’s enough to turn a profit. If you’re a car dealer or real estate agent, for instance, one sale might pay for your entire pay-per-click investment.

Multiple product offerings

If you’re selling lots and lots of different stuff, you’ll have numerous gateways to pay-per-click sales. And once you’ve found buyers of one product, you can encourage them to shop at your space again.

Here’s what you’ll be able to do if you do decide to run a pay-per-click campaign.

Spend what you can afford. Watch the results in real life and start, extend or kill your campaign based on what you see. If it’s working, boost your investment. If not, get out before you lose your entire bankroll. It’s entirely up to you.

Create your market niche. The exciting thing about the Internet is that it brings the world to your doorstep. Not that your product or service offering will appeal to everyone, but you’ll be able to attract the attention of the right sliver of that global audience that’s likeliest to take notice. Would you’d like to appeal to U.S. women aged 25-35 with a college degree and an interest in do-it-yourself crafts? Or men 35-49 who read horror fiction? Whatever your audience, you can place digital ads that will find them.

Run your strategy. You’re in charge. The secret sauce behind successful pay-per-click advertising is the keyword strategy. Search engine optimization (SEO) is a matter of thinking like your prospective customers. What words will they use when using search engines to find the stuff or services you want to sell them? Make sure those keywords are in your ads.

Go ahead, experiment. Without a significant cost outlay, you can try two or three different audiences, creative approaches or keyword combinations and see which works best.

Study the metrics. In the old days, if you had a store and ran radio commercials, it was hard to nearly impossible to determine whether your ad investment paid off. How would you know, without asking everyone who came in your door, what compelled the visit? It’s different with pay-per-click. You can use such tools as Google Analytics to see what’s working and what’s not.

You can also seek us out as your knowledge source for everything about Google ads and Facebook ads Las Vegas that can work for your business.