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Navigating the social media outlets can be tricky, and it’s hard to know which ones to utilize. If you are a good speaker and love creating video content, there are many reasons why you might want to consider using Periscope.

Using Periscope to Build Your Brand

Periscope is a social media application that many people enjoy. It was purchased by Twitter and is a force to be reckoned with in the digital world. There are a few reasons why you should consider using Periscope to build your business or brand online.

Instant Gratification

Livestream, YouTube and Google Hangouts all give users the opportunity to stream their content live. However, because Periscope is so informal, it’s much easier to start broadcasting from a smartphone without an announcement. A notification goes out to all of your followers, so they’ll know you’re online. Once they know, they can instantly log in. Furthermore, if they like something you’re saying, they can notify you of this fact by double tapping the screen. Once they double tap, hearts will fill the screen for you to see. The instant gratification factor is helpful for content creators on Periscope.


Unless you indicate that you want the broadcast to be saved forever, Periscope’s videos only last 24 hours. Though it may seem like a negative thing, there are many people who would prefer that their videos are deleted. Instead of staying in the internet world forever, it’s nice to know that you’ll be able to get a fresh start with the next broadcast.

Easy Access

As you continue to post content on a regular basis, you’ll gain a fan base. One of the things people love is the ability to have direct access to the creators they’re following. Even if the direct access is merely commenting and liking videos on Periscope, it feels more personal than some other platforms of social media in Las Vegas.

If you wish to engage with your customers and fans via live video, you might want to consider downloading the app to your smartphone. It’s a fast and easy way to get content out. Make sure to put yourself in your best light and maintain a good Wi-Fi connection. Then, you’ll be good to go!