Confused by Search Engine Optimization? You’re not alone

When small business owners come across the topic of SEO, many are not sure what to think or where to start. Some may understand that SEO helps increase their website’s rankings in Google’s and Bing’s search results pages. Increasing rankings is crucial, because you want your customers to find you. If you’re not on the first page of search results, it’s hard for customers to know about you.

However, despite being important, the technical and ever-changing nature of this field makes SEO difficult for business owners to comprehend. When they don’t have a good basic understanding of SEO, business owners may not select the best SEO company to work with or may not even attempt any SEO techniques.

Demystifying SEO for The New Year

Kellen Kautzman, owner of Send It Rising and SEO expert, enjoyed being a guest speaker on The Social Celebrity podcast. On this podcast, he discusses the fundamentals of SEO that every business owner should understand. He also gives some great bits of advice on what is important for SEO in 2017. You can listen to the podcast here.