As more and more users rely upon their smartphones to access the internet, search engine optimization for mobile websites is becoming more important. Enhance your mobile website’s traction by programming your mobile website to load quickly and populating it with dense content.

Pointers for Optimizing Your Presence on the Mobile Web

As anyone whose small business has a significant online presence knows, it’s not enough to have a great website; you must also have a workable strategy for attracting users to your website. That’s why search engine optimization (SEO) has become so important. As more and more users access the internet over their smartphones, savvy SEO has become increasingly important for mobile platforms. Here are some tips designed to help you drive traffic to your mobile site.

Make Sure Pages Load Quickly

Few things annoy people as much as waiting around for a mobile website to load on their phones. Google engineers have discovered that impatient users will only wait a couple of seconds for a business website to download before giving up and clicking on the link that will take them to one of that business’s competitors. It’s more important than ever to program websites that will download quickly on mobile devices.

Enhance User Experience

Google has begun measuring the amount of time that users spend on mobile websites and using that information as one of the metrics by which they determine mobile website rankings. That places a greater burden on your business to supply content that appeals to users. If the purpose of your website is to provide information, don’t adulterate your content with a lot of fluff. Keep your content short, pithy and relevant. Even websites that were created to entertain will benefit from providing dense content that provides the greatest amount of enjoyment in the shortest amount of space.

Create Shareable Content

One surefire way to boost traffic to your mobile website is to create content that users will want to share on social media platforms. If your company manufactures widgets, for example, create a blog post that highlights the 10 most unusual ways Las Vegas residents have used widgets and link to it on Facebook, Twitter and Tumblr. Brainstorming SEO with Las Vegas internet marketing consultants can help you fine-tune your mobile website strategy.