If you are going to use content marketing to increase engagement and awareness for your brand, it should be done on a predetermined schedule. Doing so increases the odds that a given piece of content will be read, commented on and shared. This is because it can be timed to coincide with what your audience is looking for.
Social Signals Matter
You want your readers to engage with content because it creates social signals that search engines pick up on. For instance, let’s say that you run a Christmas tree shop. Ideally, you will post an article about Christmas trees in November as opposed to June because this is when your target audience is in the holiday spirit. It may also be a good idea to post content in July to take advantage of the Christmas in July meme. In some cases, it may be beneficial to recycle content throughout the year to market to different segments of your target audience.
Fresh Content Implies That Your Site Is an Authority
By posting articles or videos on a regular basis, it may signal to search engines that your site is an authority. The use of automated scheduling tools allows you to create several posts at once and then release them on a daily or weekly basis. In the meantime, you can focus on developing products, talking to customers or taking care of other tasks.
Content Isn’t Useful if No One Reads It
The content that you create won’t help your company much unless someone reads it. Therefore, you have to be strategic about when you release content in addition to how your content is structured. An internet marketing Las Vegas company may be able to create a plan that maximizes the SEO value of each blog post or video that your business creates.