Table of Contents

No matter how much websites have changed over the years or the leaps in technology that allow us to create sophisticated online platforms, one thing has remained as true as ever: conversion is the primary reason for creating a website.

Achieving your conversion goals requires a clear strategy, an understanding of your audience’s needs, and a commitment to producing high-quality content regularly. Constantly creating engaging content can be a challenge for any company.

For expert help in achieving your conversion goals, visit Send It Rising. With decades of experience and top-class writers across various industries, they can take your content marketing to the next level.

Understand Conversion Goals

Define Your Conversion

You can define conversion in many ways, depending on your business goals and strategic aims. It can be as simple as getting visitors to sign up for your weekly newsletter, send a contact request, or make a direct purchase if you’re running an e-commerce site.

The Importance of Engaging Content

Without a conversion goal – and engaging content that leads your visitors to make the decision – your website is nothing more than an expensive online brochure. While this kind of brochure might create brand awareness, it effectively means that your site will remain a marketing cost centre rather than becoming a revenue-generating platform.

Enter Content Marketing Services

Evolution of Content Marketing

In a bygone Internet era, ranking highly in search engine results was all about focusing your website’s core content on desirable keywords. Around the early 2010s, Google rolled out new methods of evaluating content quality and started emphasizing website authority. Sites that could demonstrate the most industry expertise and knowledge began to be rewarded over those with more superficial content.

What is Content Marketing?

Content marketing at its most basic, is the regular creation and publication of useful, engaging content. It requires continually adding website content relating to your field that shows your market knowledge and expertise. This can be a knowledge centre or blog section on your website.

Creating Content Engagement

The Importance of Engagement

Bluntly put, no matter how highly the search engines rank your website or how much traffic you receive through their results pages, none of it is worth anything if your content doesn’t engage your visitors and convert them in whatever way your strategy requires.

Smart Content Marketing Strategy

To create content that converts, you need a smart content marketing strategy. This phase considers your website’s strategic and tactical aims so that you can create a content marketing plan to realize these goals. At this stage, it’s important to document this strategy in detail, as studies have shown that companies that do this are more effective than those that don’t.

Steps to Conversion Rate Optimisation

Identify Customer Needs and Pain Points

Almost everyone visiting a website needs to be fulfilled. You need to research your market to discover the most pressing needs of your potential customers and create content that directly addresses these needs.

Create High-Value Topics

To publish high-converting content, develop a content plan based on your understanding of customers’ needs. Generate a list of content topics that will be useful to your readers and demonstrate how well you can provide solutions through the content.

Perform Keyword Research and SEO

Keyword research can help identify popular topics and give you a good idea of what your potential customers are searching for. Seed your content with these phrases for higher search engine rankings, but always write for a human audience.

Write Engaging Content

Capture the reader’s attention with a catchy headline and immediately show in the introduction that you understand their needs and can provide a solution. Focus on the benefits to them, rather than merely touting your wares.

Make Content Easy to Read

Most people skim-read on the Internet. Use short paragraphs, simple sentence structures, bullet points, and visuals to break up blocks of text. Subheadings create a superficial structure that allows readers to get the gist of your article without reading everything.

Use Conversational Copywriting

Engage on a human level conversationally with your content, as you would if you were talking to someone in real life. Develop your brand voice, but prioritize clear communication with your audience.

Boost Your Business with Expert Content Marketing

Constantly creating high-quality, engaging content can be a challenge for any company. You’ll have a much higher chance of success by engaging external content marketing services like Send It Rising. They have decades of experience and are top-class writers across various industries.

Creating engaging blog content that converts requires a clear strategy, an understanding of your audience’s needs, and a commitment to regularly producing high-quality content. Start refining your content marketing approach today, and watch your website transform into a powerful revenue generator. For expert assistance, visit Send It Rising and take your content marketing to the next level.

Let’s Get Started and Connect

Fill out our quick form below and one of our marketing analysis will call you and discuss what Send It Rising can do for your site.  Don’t forget to ask about the free site audit!