Outranking your competition is no easy task. However, as a Las Vegas SEO company, we know some insider secrets to help you stay ahead of the game: video.
That’s right, video might be one of your most essential tools for SEO messaging. Here are a few key reasons why.
It’s SEO gold.
Every word spoken in a video is translated into closed-captioning, which is then read by search engines to incorporate into your SEO rankings. A short 60-video can hold upwards of 150 words. By strategically incorporating keywords into your video dialogue, it can help increase your visibility online to outrank competitors on search engines like Google.
Are attention-spans are getting shorter by the day, which is why video wins when it comes to keeping consumers engaged. It is, after all, easier to watch your message rather than to take the time and effort to read it. Video can help consumers stay on your webpage longer and decrease the overall bounce rate.
Perhaps that’s why Cisco Systems, in a 2019 white paper, predicted that video would be 82 percent of all business and personal IP traffic by 2022. That’s because, in part, marketers have figured out the powerful impact of this medium.
Forrester Research found that an estimated one minute of video data has about the same educational impact on the brain as 1.8 million words. Put another way; you can present your message in some 60 seconds of smartly written and produced video content — or trust your audience to read maybe 18 books — your choice.
Then there’s this pretty sweet factoid: 90 percent of the information we receive comes from visual sources, and this brain food gets processed some 60,000 times faster than text.
You can grab your audience one at a time.
Humanity knew all about watching long before we learned to read. That was our only means of communicating with each other and learning about the world, and it’s still in our DNA.
Video lets you get up close and personal on a one-to-one basis. You’re talking to that one person who’s watching your video. Want to make eye contact with each viewer? Go for it.
Text doesn’t have that degree of intimacy. Writing several blocks of copy isn’t as emotional as video. It lacks facial expressions, body language, tone of voice, and background music.
Watching leads to action.
Your bottom line message in your marketing communications is that your audience should do…something. You’ll always have (or should have) a call to action. “Buy my stuff.” “Join my team.” “Sign my petition.” “Call for more information.” “Change your mind.”
If you keep your call to action in mind while you produce your video, those who take the time to watch it are likely to respond favorably, according to research. That shouldn’t be surprising. If you’ve produced a video keeping all of our prior points in mind, you should be able to make a connection with individual viewers and get them to take your desired action.
It’s a cost-effective way to communicate.
Sure, you could spend $100,000 or a lot more to produce your online SEO content. Sometimes that’s the right approach, but remember — you’re trying to make a one-on-one connection, one target at a time. Pricey, glitzy productions aren’t always the way to do that. Sometimes your messaging should include an excellent digital camera — or even just a smartphone — to address your audience and make your point.
Sometimes that less expensive approach comes across as being more candid and sincere. It depends on your marketing campaign and your brand style and tone.
Let Us Help You Position Video in Your Messaging Mix
As a leading Las Vegas marketing company, we’d be happy to help you discover the multiple benefits of seamlessly adding video to your brand SEO messaging.
We’ll answer your questions, help you understand costs and take action to improve your online messaging mix with video. Call Send It Rising today at (702) 263-0141.