The use of mobile devices for web browsing, internet searches and even shopping has surpassed the use of desktop computers, and SEO can be optimized for this kind of traffic.

Optimizing SEO for Mobile Search and Browsing

Mobile browsing has made up a significant portion of all internet traffic for years, but in late 2016, mobile overtook desktop, and that isn’t expected to change. There’s now an even greater emphasis on shaping search engine optimization for mobile search and shopping. With that in mind, let’s consider four trending techniques used among companies that specialize in SEO in Las Vegas.

Mobile as the Primary Index

Google was among the first to forecast that mobile would overtake desktop in the fourth quarter of 2016. In November that year, Google launched its mobile-first index, which in a nutshell means that Google now crawls a site using the mobile version as the primary index. That means that mobile sites are becoming the priority and desktop sites are transitioning to an alternate view of that content.

Web Interfaces Are Becoming Tablet-centric

Tablets are becoming the preferred device for many of the tasks people accomplish on the internet, including shopping, searching for information and reading webpages and books. Tablet screens are dictating how user interfaces are designed. These interfaces usually support touch controls, and these design paradigms are even influencing the way traditional desktop UIs are configured.

Hide-and-Seek Content Is Prevalent

One of the challenges of mobile SEO is creating content that scores well within a confined space. A trending solution to this challenge is hide-and-seek content, which is where SEO content is visible to indexers but hidden from users unless they seek it out. One example of this is a product with a hidden, expanded description.

A Greater Emphasis on Geotargeting

Another SEO trend with mobile usage is geotargeting, which is where a site tailors its content and advertising based on location information provided by a device’s GPS. Sites selling goods and services can better cater to their customers’ needs, and sites that generate revenue from advertising can optimize their profits by profiling ads likely to be clicked through at a higher rate.