WordPress vs. Wix vs. Squarespace for SEO

WordPress vs. Wix vs. Squarespace for SEO

In the realm of website creation, there are numerous choices to select from. WordPress, Wix, and Squarespace are among the most sought-after website builders. Although each platform has its own distinct functionalities and advantages, it is critical to assess their search engine optimization (SEO) capabilities. In this article, we will evaluate the SEO performance of WordPress, Wix, and Squarespace, and assist you in determining which platform is the best fit for your website. Read more about the role of AI content in 2023 here.

Why Does SEO Matter?

The success of any website heavily relies on the optimization of SEO. This process involves enhancing the visibility of your website on search engine results pages (SERPs) and boosting organic traffic. The SEO performance of your website determines the number of organic leads that come through search engines to your business. It is vital to choose the right platform as it can significantly impact your website’s SEO performance. This blog post will provide a professional analysis of the SEO capabilities of WordPress, Wix, and Squarespace, highlighting the best option for your website.


WordPress is a highly sought-after content management system (CMS) that is responsible for powering approximately 40% of all websites on the internet. Its reputation stems from its adaptability, versatility, and strong search engine optimization (SEO) capabilities. WordPress users have the ability to install a variety of SEO plugins that aid in optimizing their website for search engines. Among the most popular plugins for WordPress are Yoast SEO, All in One SEO Pack, and Rank Math.

One of the most significant benefits of WordPress in terms of SEO is its ability to generate optimized URLs. WordPress enables users to effortlessly modify their URLs to incorporate their desired keywords, making it simpler for search engines to comprehend the subject matter of their pages. Additionally, WordPress streamlines the process of optimizing page titles and meta descriptions, which are critical components of on-page SEO.

One of the notable benefits of utilizing WordPress for SEO is its promptness and efficiency. WordPress sites usually have a speedy loading time, which is a crucial aspect for SEO. Search engines tend to favor sites that load quickly since they enhance user experience, and such sites are more likely to rank higher in search results.

WordPress vs. Wix vs. Squarespace for SEO


Wix is an easy-to-use website builder that allows anyone to create a website with its user-friendly drag-and-drop design features. However, Wix has limited SEO tools, making it the least desirable website platform for organic ranking and SEO. 

Wix does offer an SEO Wiz tool, which is a basic guide to optimize the website for search engines, but it cannot compete with the advanced features of WordPress. As a reputable SEO company, we always advise Wix website users to consider upgrading to WordPress within their 1-2 year business plan. In general, Wix websites are rarely able to outrank those built on WordPress, so businesses relying on organic online traffic should not choose Wix as a long-term solution.

WordPress vs. Wix vs. Squarespace for SEO


Squarespace is a website builder that is known for its modern designs and easy-to-use interface. In the world of SEO and digital marketing, Squarespace is positioned between WordPress and Wix. While it may not have as many SEO and optimization features as WordPress, it is still a better option for SEO than Wix.

Squarespace provides several SEO features such as the ability to customize page titles, meta descriptions, and URLs. It also offers an SEO checklist to help users optimize their website for search engines.

One of the benefits of Squarespace for SEO is its site structure, which makes it easy to create a well-organized and clean site structure. This is crucial for search engine crawlers as it helps them better understand the content of your website, thereby improving your rankings.

In terms of search engine rankings, Squarespace websites tend to fare better than Wix websites, although WordPress offers a wider range of customization and optimization options that are not accessible to users of Squarespace. This highlights the need for careful consideration and evaluation of the various platforms before making a final decision.

Which is the best for SEO? 

Although Wix and Squarespace are user-friendly for most website users, WordPress websites are considered the best for SEO optimization. This is a commonly shared perspective among SEO companies. As a professional in the digital marketing industry, we decline clients who have Wix websites as the SEO optimization opportunities are limited and not as effective as those on WordPress programs.

For those who are unfamiliar with SEO and website development, it may seem convenient to create a website using Wix. However, it may be wise to put in extra effort or hire a professional website design company to increase your chances of ranking organically online. If your business heavily relies on online traffic, choosing a Wix website is not recommended. While Squarespace is a viable option, it may not be the best. As a professional, we only design websites using WordPress due to its unparalleled customization and optimization capabilities.

If you are interested in working with someone to design you a WordPress website, you can visit our website design portfolio and contact us here

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