Wix is an easy-to-use website builder that allows anyone to create a website with its user-friendly drag-and-drop design features. However, Wix has limited SEO tools, making it the least desirable website platform for organic ranking and SEO.
Wix does offer an SEO Wiz tool, which is a basic guide to optimize the website for search engines, but it cannot compete with the advanced features of WordPress. As a reputable SEO company, we always advise Wix website users to consider upgrading to WordPress within their 1-2 year business plan. In general, Wix websites are rarely able to outrank those built on WordPress, so businesses relying on organic online traffic should not choose Wix as a long-term solution.
Squarespace is a website builder that is known for its modern designs and easy-to-use interface. In the world of SEO and digital marketing, Squarespace is positioned between WordPress and Wix. While it may not have as many SEO and optimization features as WordPress, it is still a better option for SEO than Wix.
Squarespace provides several SEO features such as the ability to customize page titles, meta descriptions, and URLs. It also offers an SEO checklist to help users optimize their website for search engines.
One of the benefits of Squarespace for SEO is its site structure, which makes it easy to create a well-organized and clean site structure. This is crucial for search engine crawlers as it helps them better understand the content of your website, thereby improving your rankings.
In terms of search engine rankings, Squarespace websites tend to fare better than Wix websites, although WordPress offers a wider range of customization and optimization options that are not accessible to users of Squarespace. This highlights the need for careful consideration and evaluation of the various platforms before making a final decision.
Which is the best for SEO?
Although Wix and Squarespace are user-friendly for most website users, WordPress websites are considered the best for SEO optimization. This is a commonly shared perspective among SEO companies. As a professional in the digital marketing industry, we decline clients who have Wix websites as the SEO optimization opportunities are limited and not as effective as those on WordPress programs.
For those who are unfamiliar with SEO and website development, it may seem convenient to create a website using Wix. However, it may be wise to put in extra effort or hire a professional website design company to increase your chances of ranking organically online. If your business heavily relies on online traffic, choosing a Wix website is not recommended. While Squarespace is a viable option, it may not be the best. As a professional, we only design websites using WordPress due to its unparalleled customization and optimization capabilities.
If you are interested in working with someone to design you a WordPress website, you can visit our website design portfolio and contact us here.