3 Key Components of Off-page SEO

You may have spent hours constructing the perfect website or have paid a large sum to have it constructed, only to be utterly distraught that Google has almost ignored your site by putting you on the third page of search engine results. If you find this to be the case, then you might want to look at your off-page SEO. Things you do away from your website can have a direct impact on your rankings and be the deal maker in building a successful business. Basically, off-page SEO can be divided into three different categories. Learning about them and how to succeed in each will help you win the off-page SEO war.

Build a Strong Brand

No amount of internet marketing can save a product that does not meet customer’s expectations. Likewise, a company who is not taking care of the needs of their current customers will have a hard time surviving. Make sure that your products are meeting the needs of real people. Once you have the right product and team in place to meet customer needs, then consider where those customers are hanging out on the internet and interact with them there using words that they would use to describe your product.

Engage with Your Audience

Once you have a strong brand, then you are ready to engage with your audience. Use social media to interact with real customers making sure that you spend time listening as well as talking. The key to building your company on social media is to build a strong community. Networking is a vital part of your off-page SEO. Try to influence customers with your products, offer to be a local expert and write guest columns proving you are an industry leader. While the links will come, prove that you are a person that the other site’s readership needs to follow for your knowledge and your caring attitude.

Use Different Types of Content

There are many different types of content you can produce, so match the content to its intended purpose. Infographics and gifographics are great when guest blogging. Memes are a great way to engage with your audience on Facebook, and they are often shared. Always keep the intended audience in mind when creating all content.

If you need help with your off-page SEO in Las Vegas, then we are here to assist you. Let us know how we can be an asset to your team.