How to SEO Optimize a WordPress Website in 2023 In the ever-evolving world of digital marketing, search engine optimization (SEO) remains a crucial aspect of improving a website's visibility and driving organic traffic. With WordPress being one of the most popular content management systems (CMS) for website creation, it's essential to understand how [...]
What to Know About AI Content in 2023 Artificial Intelligence (AI) has made strides in various industries, including content creation. AI-generated content is becoming increasingly prevalent as businesses look for ways to streamline their content creation process. However, there are still concerns about the quality and effectiveness of AI-generated content. In this blog, [...]
Not all SEO programs are created equal, and not every program is priced the same. Marketing is one of those realms where the lines get blurry. Some companies provide fantastic work for affordable rates, while others offer minimal services without tangible results. And no – we're not bashing marketing companies; we are a marketing [...]
What is Inclusive Marketing? Everything You Need to Know in 2021 Successful companies are always looking for ways to bring their business into the future. Old marketing methods might have worked a few decades ago, but the market is changing--and inclusive marketing helps companies jump ahead of the curve. [...]
Effective digital marketing requires knowing your target market well and utilizing data to speak directly to your intended audience. When COVID-19 hit, effective marketing became exponentially more challenging. As with many things, it's easiest to learn how to market effectively and produce a profit by learning, incorporating, and practicing one principle at a time. Today, [...]
Black Lives Matter has recently become even more prominent in the media after the death of George Floyd. Mass protests sweeping the world with their symbols and slogans have caught both the media's and the public's attention. Given that there are many social justice causes, and a tremendous amount of content already online, how did [...]
6 Reasons Every Company Needs a Google My Business Account This might be hard to believe, but sometimes you really do get something of incredibly high value…for free. That’s the case with Google My Business. If you’re a business owner, you need to fill out your free profile. That’s the [...]
When you are looking for a recipe or travel advice, where do you turn? If you are like 322 million monthly users, Pinterest is your go-to source. This may largely be due to the fact that 91% of people prefer visuals over reading text. However, as consumers and potential clients seek resources online, more and [...]
Episode 20: LinkedIn Testing New Options | Facebook To Prompt More Comments | Responding to Customer Messages in Facebook Send it Rising owner, Kellen Kautzman, navigates recent topics discussing strategy, SEO, and all things online marketing, providing a raw, real, and unfiltered look in the world of internet marketing and what really works for businesses [...]
Marketing is changing in 2020 to improve the user experience. Capitalizing on SEO intent, rich content, position zero, and having an easy to navigate website could greatly improve your SEO and help you gain business. Remember when advertising was a matter of looking at ad rates in your city's daily newspaper and considering a few [...]
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