What is Inclusive Marketing? Everything You Need to Know in 2021 Successful companies are always looking for ways to bring their business into the future. Old marketing methods might have worked a few decades ago, but the market is changing--and inclusive marketing helps companies jump ahead of the curve. [...]
Effective digital marketing requires knowing your target market well and utilizing data to speak directly to your intended audience. When COVID-19 hit, effective marketing became exponentially more challenging. As with many things, it's easiest to learn how to market effectively and produce a profit by learning, incorporating, and practicing one principle at a time. Today, [...]
Black Lives Matter has recently become even more prominent in the media after the death of George Floyd. Mass protests sweeping the world with their symbols and slogans have caught both the media's and the public's attention. Given that there are many social justice causes, and a tremendous amount of content already online, how did [...]
6 Reasons Every Company Needs a Google My Business Account This might be hard to believe, but sometimes you really do get something of incredibly high value…for free. That’s the case with Google My Business. If you’re a business owner, you need to fill out your free profile. That’s the [...]
When you are looking for a recipe or travel advice, where do you turn? If you are like 322 million monthly users, Pinterest is your go-to source. This may largely be due to the fact that 91% of people prefer visuals over reading text. However, as consumers and potential clients seek resources online, more and [...]
Episode 20: LinkedIn Testing New Options | Facebook To Prompt More Comments | Responding to Customer Messages in Facebook Send it Rising owner, Kellen Kautzman, navigates recent topics discussing strategy, SEO, and all things online marketing, providing a raw, real, and unfiltered look in the world of internet marketing and what really works for businesses [...]
Marketing is changing in 2020 to improve the user experience. Capitalizing on SEO intent, rich content, position zero, and having an easy to navigate website could greatly improve your SEO and help you gain business. Remember when advertising was a matter of looking at ad rates in your city's daily newspaper and considering a few [...]
EPISODE 9: Death Threats | Facebook Launches New App | Corona Search Trends | Planning a LinkedIn Group | Parallel Tracking Send it Rising owner, Kellen Kautzman, navigates recent topics discussing strategy, SEO, and all things online marketing, providing a raw, real, and unfiltered look in the world of internet marketing and what really works [...]
Now is the perfect time to analyze your SEO strategy and assess your business website. Think of the keywords you use to track your company's growth. Have you ever Googled these to see where you appear? If you are anything like us, you're just as impatient and impulsive as your customers. Think about it. [...]
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