When you are looking for a recipe or travel advice, where do you turn? If you are like 322 million monthly users, Pinterest is your go-to source. This may largely be due to the fact that 91% of people prefer visuals over reading text. However, as consumers and potential clients seek resources online, more and more people are turning to Pinterest to answer their business-related questions. In fact, two out of three “Pins” are business-related. So while Pinterest is a great resource to find how to cook a twice baked potato, it is also a FREE platform for you to greatly expand your reach online.
Here is why we recommend that ALL of our internet marketing clients regardless of field, have a Pinterest business account.
- Expand Your Reach
- Design Content for Your Target Audience
- Pinterest Users are Ready to Buy Products
- Revisit Trending Topics
- Convey Your Message Visually
Let’s dive deeper into how this really benefits your business.
If you are an e-commerce business, spreading the word about your products on Pinterest is a wise decision. Your product may end up organically in users’ feeds. Utilizing targeted keywords and hashtags (yes, you can use hashtags on Pinterest) also increases the number of viewers who see your posts.
Even small local businesses like attorneys or mortgage lenders can benefits from Pinterest accounts because you are driving traffic to your website which helps with Internet rankings. Ultimately a website with higher traffic will be more likely to be on the first page of an Internet search and be able to secure that spot because 90% of people do not travel to the second page when looking for information.
Speak to Your Target Audience
Proven marketers know that it is more effective to have a smaller audience who engages with your product than to have thousands of followers who you never respond to your efforts. The great thing about Pinterest is that you can easily reach your target audience. Like any social platform, you will have to spend time initially building out your own page by following similar accounts, boards, and pages. As you become more comfortable creating your own posts, creating more specific boards (for example, “outdoor wedding venues” instead of “weddings”) will also increase your odds of ending up in front of your intended audience. Be sure to access Pinterest analytics to see which of your pins are performing the best and who is viewing them to help tailor your content in the future.
As previously mentioned above, Pinterest allows you to create pins for your intended audience. This ultimately means your product or service is being seen by exactly the right people who are ready to purchase it. Catch this pair of stats regarding the buying habits of Pinners: 87 percent have bought at least one product because they saw it on Pinterest, and 93 percent have used the site to plan a purchase. Your Pinterest audience has buying power and is eager to use it in conjunction with what they see posted here. They’re eager to be engaged by your Pins.
Revisit Trending Topics
If you have information you want to share continuously, Pinterest can help you spread the word. One smart hack for posting to Pinterest, is to take a look at some of your most trafficked website pages, social media posts, and blogs by analyzing data. Creating a new image to accompany the content and resharing it on Pinterest is a way to continue to drive visitors to your page. Plus, Google loves to see older content updated with new graphics and this is reflected in Internet rankings.
Convey Your Message or Mission Statement Visually
You have built out your website with rich-text, but what else can you do? Google’s algorithm has changed over the past year. While written content is still important, writing accompanied with graphics and videos more likely to encourage your audience to stay on your webpage and reduce your website’s bounce rate. This alerts Google that your webpage is extremely engaging. Since a variety of graphics should now be incorporated into your website, take this opportunity to add the visuals to your business Pinterest account as well. There are even scheduling platforms like Sprout or Hootsuite that will allow you to schedule posts in advance.
Digital Marketing for Your Business
You really can communicate in visuals, no matter what product or service you’re selling. That’s where we come in. As a leading Internet marketing Las Vegas firm, we help clients tell their stories in the most engaging way possible through a multi-media approach.
We know Pinterest and how to make the most of it in your marketing mix. Let us learn about your company and show you how to tell graphic stories worth thousands of attention-grabbing words regardless of your audience.