Effective digital marketing requires knowing your target market well and utilizing data to speak directly to your intended audience. When COVID-19 hit, effective marketing became exponentially more challenging. As with many things, it’s easiest to learn how to market effectively and produce a profit by learning, incorporating, and practicing one principle at a time. Today, we’ll take a look at the importance of localization and its impact on your Internet marketing strategy.
In short, this means making your communications relative to each individual’s demographics and circumstances. One branding example is including local symbols in graphics such as a state flag or city colors.
Localization extends far beyond geography. Content should be curated to be as specific as possible and consider factors such as gender, political affiliation, age, and other preferences you are tracking to learn more about your target audience.
Of course, localization has always been one of the fundamental items in your digital marketing toolbox. However, amid the COVID-19 pandemic, it’s more important than ever.
People may feel more isolated than ever before, with many under “stay at home orders” or similar requirements or recommendations. With social gatherings and businesses shuttered, people are spending more time on the Internet than ever before.
Now is a perfect time to establish substantial digital touchpoints for your customers and build relationships. Localization helps people feel that your brand values them, and it gives many a sense of community, which is what many are seeking right now. Thus, specific content is a win-win for all parties. Your customers can conclude their digital engagements with you feeling happier and better-understood than before. You can benefit from an increased likelihood that customers will return to your touchpoints.
The most effective content marketing platforms are multi-faceted. That means that your business should establish active social media accounts, interactive, and customized digital content. Within your graphics and messaging, you should consider your target demographic and personalize the content as much as possible. Are there local slogans you can include? What about trending topics or popular memes that relate to your followers? Speaking directly to your target audience will, in the long run, establish better engagement and connections than trying to reach everyone.
Looking for Help?
Believe us; we get it. Internet marketing in Las Vegas can be challenging when running a company while simultaneously developing a content calendar. The coronavirus pandemic has made it even more of a minefield due to the sensitivity needed for effective communication.
Regardless of whether you’re just beginning your digital content marketing platform or need help with localization, we’re here to help. Our company offers a variety of services to help jump start your business, such as SEO marketing, PPC and advertising assistance, content management and moderation, social media account monitoring and management, and website design. Contact us today to strengthen your digital presence.