Expertise, Authority and Trustworthiness According to Google

In brief, search engine optimization (SEO) is the process used to help people find your website. Google and other search engine result page providers judge the quality of different websites putting those that they deem the best on the first page of their search engine result pages. In July 2018, Google released their 164-page Search Raters Guidelines, which was the first major update to these guidelines since 2015. In August 2018, the company rolled out a core algorithm update based on those search raters guidelines. The major takeaway from the report is that those creating websites need to concentrate on showing their expertise, authority and trustworthiness.


Especially on your money or your life websites, Google has placed a new emphasis on the expertise of the people or organization producing the content. News articles should be written with the highest degree of journalism professionalism. Advice about money should be updated regularly. Regardless of the topic, the website should prove that it is an expert source of information.


Google wants to see that webmasters can prove authority in three different areas. They need to be able to prove that the creator is an authority who is producing quality master content for a reputable website. Companies with a negative reputation will be downgraded until they have shown that they have corrected problems. While the exact amount of master content depends on the subject, Google is looking for master content that best meets user intent.


The creator, website and content must have the highest degree of trustworthiness. A special emphasis is put on being able to contact the company on shopping pages and on others dealing with money.

While the new guidelines have left many webmasters shaking their heads in bewilderment, there is help available. Put a Las Vegas SEO team to work for you today.