How is Your Company Standing?

On-page and off-page SEO is essential if you want to help your business grow. In fact, you can think about it like your own two legs. It can be very difficult to stand on just one leg for a long time. Yet, hundreds of company executives are doing just that. Strengthen your company’s position by using both on-page and off-page SEO.

What is On-page SEO?

On-page SEO are those things that you do on the page to improve how well you rank on search engine result pages and can be useful to influence customers arriving at your site. The first thing you will want to do is to make sure that you have a website that loads quickly across all types of devices. Each page on your site should have great content. Use HTML to divide up the content into readable chunks. Do not overlook the importance of using tags like alt image tags and title tags. Make sure that Google and other search engines can crawl each page of your website by ensuring there are no blocking codes. Create an appealing meta description. Make sure that you consider using structured data where appropriate. Finally, make sure that you have great inbound and outbound links concentrating on those with a high domain authority where possible.

What is Off-page SEO?

You can have a great website that is optimized properly, but if you do not participate in off-page SEO activities, then you will still be trying to stand on one leg. Gathering great reviews is often a key component of off-page SEO, but you cannot get them unless you have an outstanding product and great customer service. Make sure that you are posting and listening on social media where your target audience is found. Networking is an essential component of off-page SEO, so ensure that you are becoming a major thought leader in your niche market. Use guest blogs to prove that you have a company worth investigating.

Until your company can stand on both legs, your SEO efforts will be weak. Let us help you with your Las Vegas SEO.