To claim your account, all you have to do is visit Google’s My Business page and hit the “Manage now” button. Once you’ve signed in, go to Google Maps, find your business’s listing and click “Claim this business.” Afterward, you can start updating your business page. Make sure you review the information that Google already filled in–their information might not be totally accurate.
What Information Should I Include in My Google My Business Listing?
Include as much information as possible when you set up your business listing. This gives your customers all the information that they need to make an informed decision, increasing the likelihood that they’ll visit your business. If you don’t have everything right now, you can always go back and add more information later. You can also periodically update your business listing to keep it fresh and provide new photos for your customers. Here’s a rundown of what you should include in your listing.
1. Business Information
Your basic information is the foundation of your business profile. Here’s what you need to include:
- Your business’s name
- Your business’s type (i.e. plumber, hairdresser)
- Your business’s hours for the week
- Your business’s address and phone number
- Your business description with SEO keywords
- Your business’s website if you have one
If you don’t have all this information, fill in as much as you can. You can always add more information later.
You can add your business’s services to your profile through the Google My Business dashboard. When customers click on your business’s listing, they can scroll through a list of the services that you offer. Make sure you keep this section updated so you don’t accidentally display outdated services.
Each profile has a “Photos” section with pictures uploaded by owners and customers. Upload crisp, full-color photos that feature your team, business, products, completed jobs and anything else that’s relevant to your company. Professional photography is best, but you could include amateur photography if it suits your narrative. When you upload a photo, your customers will see the full-size image, the name of the uploader and the upload date.
You can also upload videos for your customers to watch. Your video section could include advertisements, interviews, job site footage, news and updates, panning shots of the inside of your business and much more. Note that you can upload videos with and without sound.
On another note, customers can upload their own photos of your business. They might post pictures of the products, building, store layout, completed work and anything else that they want to share. Other customers can browse the photos “By owner” if they only want to see the photos that you uploaded.
Besides the basic information, you could add more specific data that tells customers more about your business. If it applies to your business, you can add certain labels like “women-led.” Other specifications include whether you require face masks, offer curbside pickup or have wheelchair-accessible areas. If your store has different apartments, you can add store hours for each department. Check out every option on your Google My Business dashboard to ensure that you’re offering as much information as possible.
Like the “Services” section, you can list some of the products that you offer on your listing. You could also upload pictures of your products to the photo gallery. Make sure you keep this section updated so customers don’t ask about products that you don’t sell anymore.
Social media should be part of your marketing strategy, but customers aren’t always going to check out your Facebook page before they make a decision. Fortunately, My Business allows you to add posts directly to your listing. This includes promotional posts, announcements, information about your services and anything else that you want to include. It’s essentially a mini social media feed. Add a picture and a contact link or phone number to make your post stand out.