Where to Use Keywords on Your Website

While it is vital that keywords never interrupt the flow of your content, there are several places that you should be using your keyword. After all, using keywords appropriately lets Google and other search engines know what the page is about. Remember, however, that you should never write for Google, but for real people who have entered the keywords into a search box query. Here are some ideas about incorporating keywords into your webpage content.


Up to 80 percent of people never read beyond your headline, so make sure that it includes your keywords. A headline must grab a viewer’s attention and make them want to click on your link from the many different choices available. If possible evoke an emotional appeal with your headline.


Subheadings help to break up content, and they are extremely useful for incorporating keywords in powerful ways. Each subheading should make the viewer want to stop and read the content under it. They may make the viewer curious about what you have to say about a certain subject. They may also help invoke an emotion drawing the reader towards your call-to-action. Surprising subheadings are often useful for keeping viewers focused on what you have to say.

Bullet Points

Keywords can often be incorporated into bullet points in very meaningful ways. These points should provide further detail to the viewer while remaining very short. Bullet points are often useful for drawing the reader in to learn more details. Bullets should be symmetrical and parallel.


The conclusion should be extremely brief and tell the reader exactly what you want them to do. This is another great place to work in your keywords in a meaningful way. Your conclusion should leave your audience ready to take action.

If you still struggle writing meaningful content that connects instantly with your target audience, then contact an expert on SEO in Las Vegas.