On Oct 20 & 21, we participated in the Non-Profit Awareness Expo at Sunset Station Henderson, NV! This valuable expo focused on bringing awareness of the work that non-profits do in the community as well as connect them with important resources and services that support their needs.
This whole experience was very heartwarming and exciting. We heard multiple amazing stories about people’s passion for improving their communities and how that led them to create their non-profit organizations. We were also eager to share our knowledge of Internet marketing and SEO (search engine optimization) with these newly formed non-profits.
During the “Ask an Expert” Q & A, Kellen Kautzman, owner and founder of Send It Rising, gave a detailed and thought-provoking presentation on Internet marketing and SEO to the non-profit organizations that attended.
Here are a few of the highlights from the presentation:
- Kellen shared an example about how one of his websites—WhatEveryDogDeserves.com—leveraged SEO (search engine optimization), blogging, and social media to grow traffic to the website.
- Kellen emphasized the importance of creating content and blogging. Content-rich blogging creates quality links to your website, which in turn helps you rank better in search engines like Google.
- Blogs are not only about writing words. Visual content such as pictures and videos are very important too.
- In today’s world, it’s easier than ever to create content! Smartphones have made taking pictures and recording video easier than ever!
- When you do create content and publish blog posts, make sure to share them on social media platforms such as Facebook, Twitter, Pinterest, and YouTube.
- Kellen also recommended adding Google Analytics tracking to websites. This is how you can measure the results and impact of your hard work!
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