In a market saturated with nearly every service and product at our fingertips online, we search for connections to make our purchase decisions. Social media plays a significant role in that, meaning branding and online profiles are more important than ever for attracting and retaining customers. Social media has long been the bridge [...]
Effective digital marketing requires knowing your target market well and utilizing data to speak directly to your intended audience. When COVID-19 hit, effective marketing became exponentially more challenging. As with many things, it's easiest to learn how to market effectively and produce a profit by learning, incorporating, and practicing one principle at a time. Today, [...]
Online Reviews: SEO Tips for Maintaining a Positive Online Reputation If your business has hundreds on positive Google reviews and a nearby competitor only has a handful, who are they likely to choose? Consumers are likely to choose a business or service that other consumers prefer and recommend. As reported in Forbes: “… when people didn’t [...]
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