To be successful on Instagram, you need to be an active member of the community and participate in every aspect of the platform, from commenting and liking on other’s posts to regularly sharing stories. When the management team is simply posting every other day, your account acts more like a zombie account with minimal engagement. But that’s all they can do with a limited social media budget.
When I was growing my account on Instagram (@shaleewanders) I spent an hour a day simply engaging with other users.The moment I stopped putting the daily effort into the platform is the day my account stopped growing.
Why Social Media Management is Fading Out
As an internet marketing company, we aren’t you and your company. We won’t be in your office daily to showcase and take stories of the behind-the-scenes. We can’t go live on Instagram to show followers how one of your products is made.
The truth is, we can pretend to be you on Instagram, but people will catch on. That’s just how social media and evolved.
Because you know your company best, and people on Instagram want authenticity. They want to connect with you, not a brand you hired to run your account simply because the world told you that you need an Instagram.
When it comes to the ‘why,’ it comes down to budget and how you, as a business owner, will be able to receive social media assistance without paying thousands of dollars a month. When adding everything that should go into a successful Instagram management campaign, it gets pricey. Yes, you can still hire a social media management company and be successful on Instagram, but you will also be paying for the hours it takes to succeed on the platform.
Unless you have thousands of dollars to pay for an entire Instagram-growth-focused social media management program, social media consulting is more affordable and yields the same, if not better, results.