social media marketing

Online Reviews: SEO Tips for Maintaining a Positive Online Reputation

If your business has hundreds on positive Google reviews and a nearby competitor only has a handful, who are they likely to choose?

Consumers are likely to choose a business or service that other consumers prefer and recommend. As reported in Forbes:

“… when people didn’t have a strong opinion about the choices presented to them, they simply mimicked the people around them. Rather than asking questions, or spending time learning about products, people deferred to the “social default.” 

Any easy way to beef up Google reviews is to ask family, friends and existing clientele to leave a review about their experience with your company. If needed, you can even show the review writer on his or her mobile phone exactly what to do and where to go. It never hurts to ask, and chances are everyone will be happy to help!

Luckily with online Google reviews, you are only judged against those in your own industry. You only have to concern yourself with the number of reviews your competition has. If the typical review amount is 20, shoot for 40 reviews. If your number of reviews are dramatically higher than your nearest competitor, a potential customer won’t spend spend much time thinking about which business to choose.

Read the entire article here.