In the world of internet marketing, rich snippet content refers to valuable information between a website’s URL and the description of the company, product, or service. For instance, if you look up the term “homemade ice cream” on a search engine, normal snippet content shows the title (such as a recipe name), the URL for the website, and a short description of what’s on the page. However, rich snippet includes additional details such as recipe ratings, nutrition information, preparation time, and more. Here’s a closer look at how rich snippet content impacts SEO.
Rich Snippet Gets Noticed
Rich snippets stand out from regular search results in several ways. Rich snippets generally contain graphics and detailed information that draws the eye, such as photos, ratings, and reviews. In just seconds, they provide consumers with much more useful information than regular snippets. If people think they’ll get more information out of a particular website, they are more likely to click on the URL to the page, which means the page gets higher click-through rates.
The Importance of Click-Through Rates
Click-through rates are essential for business online. Click-through rates refer to the number of people who click on a link after viewing a page or ad. Many companies also use click-through rates as a measure of customer satisfaction. If a rich snippet gets high click-through rates, it means that people like what they see. Over time, click-through rates help determine a company’s ranking in search engine results. Search engines notice that your ad is preferred above competitors’ pages, which boosts its position on the page.
What Should Rich Snippets Include?
Rich snippets are ultimately a sneak preview of your company. They should highlight what your company offers and how it benefits consumers. If your company sells consumers products, for instance, a rich snippet might contain tags for product ratings, names, prices, images, availability, and other relevant information. Rich snippets should follow the same general format of a page title, URL, and description, regardless of the services or products they advertise.
How to Get Rich Snippets
Now that you know that value of rich snippet content, you’re probably wondering how to get rich snippets. To do so, you’ll need to add structured data to your website. Structured data is a code written for search engines. If you aren’t sure how to write the code into your site, an internet marketing company in Las Vegas will gladly help.
If you’re ready to get noticed on the web, we’re here to help. Contact Send it Rising, an experienced internet marketing company in Las Vegas, to add rich snippet content to your digital marketing repertoire. Higher click-through rates, better search engine rankings, and happier customers are just a few of the benefits you’ll get.
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This article was written by Send it Rising, digital marketing and eCommerce professionals focusing on eCommerce website design, SEO, listing optimization, and more. If you have further questions surrounding building your eCommerce in 2021, contact us here.
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