Believe us, we get it. Time is precious. We find that most growing businesses devote the majority of their time to working with clients and working in their business, instead of working on their business. It can be overwhelming to run a business and then think about creating heartfelt blogs.
One strategy to employ is sharing the work. Our team members take turns writing blogs when we are inspired. This spring’s current events prompted new blogs from our social media, content, and web design managers. If you are a nonprofit or small business, consider recruiting help and collecting writing from other team members or volunteers.
Google has also updated its algorithm. Gone are the days where posting 8 blogs monthly is necessary to stay relevant. Because of the sheer number of websites and pages out there, Google prefers to see rich longer content that people ACTUALLY want to visit regularly. This takes the pressure off of blogging just to blog.
If posting weekly blogs is overwhelming, consider updating content on your website. Updating older blogs that receive heavy traffic is also a way to keep content fresh and relevant. Revising a blog and resharing the link on social media platforms continues to increase website traffic. Check your Google Analytics account to determine which blogs receive the most traffic and would benefit from a revision.
Here at our Las Vegas Internet marketing company, we love helping clients grow their online visibility. If you need help assessing the current state of your company’s SEO, give us a call. Our talented team can help you identify industry keywords, create blogs, and increase your Google rankings. We believe we only succeed when your business is thriving.