As consumer habits evolve, so do the way they interpret content. Content marketing and the success of marketing campaigns change every year. In 2020, we saw the world go digital. In 2021, we’ll see firsthand how this new-age digital trend translates into buying behavior and marketing shifts.
Take a step back to the 1970s. Back then, the term ”marketing” was still new to the majority of the American population. The first publication of Marketing Week wasn’t published until 1978 (via Marketing Week). Televisions were reshaping the way consumers processed information. The world experienced a dramatic shift, and thus the beginning of modern commercialization was born.
Here in 2021, we’re experiencing a similar shift. The digital world and content marketing are nothing new, but the global pandemic of 2020 created one of the most dramatic universal shifts in modern history. In a matter of days, the world turned almost entirely digital.
Before 2020 my dad had never been on a Zoom call. My mother had never even heard of it. Shopping online was a task for the younger generation and ordering groceries for delivery was merely a folktale for those living in rural communities.
As marketers looking and analyzing trends for the new year, it’s easy to see which content marketing strategies are here to stay.