How to Create a Proper SEO Strategy
These days, search engine optimization is about more than just choosing keywords and including them as many times as possible within a blog post or article. Today, you have to create content that users will like, share and otherwise engage with. However, this doesn’t mean that keywords shouldn’t be a part of your SEO strategy at all.
The Shift Toward Writing for Humans
In 2011, the Google Panda update arrived, and this was the beginning of the end for trends such as keyword stuffing. In the years since Panda arrived, Google has put more focus on the context in which a word or phrase is used. This is known as Latent Semantic Indexing (LSI), and it adds extra motivation for content creators to use keywords properly in an effort to obtain higher SERP rankings.
You Use Keywords to Draw Readers In
Ideally, you will use keywords in an effort to show that your content is a match to what the reader is looking for. However, it is also important to provide the reader with a quality experience once a link to your content has been clicked. If your article is nothing more than your target phrase repeated over and over again, the person consuming the content won’t want to return to your site. Furthermore, he or she is not going to buy a product, join your email list or take any other targeted action after reading it.
Don’t Forget to Optimize Your Social Networks and Landing Pages
In addition to optimizing your web page, you should be looking to optimize social networks, landing pages and even search engine advertisements. A Las Vegas SEO firm can help explain the process of optimizing those properties and the benefits to doing so.