In addition to plumbers, electricians and other service jobs, Google Local Ads makes it easy for lawyers to advertise their services. Your ad appears at the top of the search results with information like your name, hours and customer rating. To help customers find the right attorney, Google filters their options by practice area. For example, if you’re a bankruptcy lawyer in Atlanta, your ad might show up when a client searches “bankruptcy lawyer in atlanta ga.” However, your ad may not show up if they search for a divorce or real estate lawyer.
To get started, you’ll need to fill out extensive information about your practice. Attorney ads typically require more information than your Google My Business page. Note that the Google Local Service Ads provider doesn’t offer ads for every practice, so make sure that your practice is eligible before you start. You’ll need basic information like your name, address and phone number as well as extra information like the year you started your practice. Afterward, you’ll need to select your service region and choose your specific practice areas. Once you’ve completed your profile, you’re ready to launch your ad campaign.
What About Google Local Service Ads for Realtors?
With Google Local Service Ads for realtors, you can connect directly with people who are looking for houses in your area. These ads feature everything that your clients need to know: your location, phone number, business hours, company name and the number of years that you’ve been in business. Once they click on the listing, they can learn more about your business, call your phone number or click a button to get in touch with you. This makes it easier for you to find clients and compete with other realtors in your area.
If you’re a realtor, you can complete your business profile, enter your information and pay for the number of leads that you want to get. Typically, you’ll pay anywhere from $6 to $30 per lead. Like other industries, Google only charges you if a client calls your number, sends an email or gets in touch with you in another way. Otherwise, you won’t have to pay for anything except legitimate leads. Realtors have to deal with a competitive job field, but paying for a local ad can give you an edge over your competitors.