You might not have heard the term “Core Web Vitals” before, but you’ve probably talked to your marketing agency about these benchmarks in different terms. Core Web Vitals are one of the most critical aspects of the web experience. Here’s what Core Web Vitals measure:
- How long it takes your website to load
- How long it takes your website to become interactive
- How long it takes the content to “shift” into place
You probably already know that a cluttered, slow-loading website won’t attract a lot of viewers. The new algorithm update makes these factors an official part of the Google search engine formula. Here’s a more in-depth look at each Core Web Vital.
Largest Contentful Paint (LCP)
LCP measures how quickly it takes your website to load (i.e., “paint” the content.) According to Google, your website must load within 2.5 seconds to get a decent ranking. If you’re not sure how long it takes your website to load, use an online tool to gauge your LCP speed.
First Input Delay (FID)
FID measures the delay between user action and the website’s response. For example, if a user clicks a link on your website, the length of time that the website takes to respond is the FID. For a high search ranking, your FID can’t be more than 100 milliseconds. A web marketing agency could help you gauge your FID, which is difficult to measure through traditional means.
Cumulative Layout Shift (CLS)
Before your website loads completely, the content might shift on the webpage. As a result, the user might click on the wrong link. Some content shift is inevitable, but if your CLS is more than 0.1, you might accidentally mislead your users. That’s why Google expects high-ranking websites to have a low CLS rate. Use an online tool to measure your CLS, and talk to a marketing expert if you need to make adjustments.