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Incorporating the 2019 Pantone Color of the Year into Your Marketing Strategies

The Pantone Color of the Year for 2019 is Living Coral. This is big news to interior designers, fashionistas, graphic artists and others concerned with visual style. But what does it mean for your digital marketing efforts? That’s the key question we’ll help you answer as a trusted Las Vegas digital marketing company.

Let’s start with a brief primer on Pantone and what that big color news is all about.

The Color of the Year

Pantone is a color research and organizational firm that provides color-matching services to printers, paint manufacturers, typographers and other companies responsible for dealing with color palettes.

Through the Pantone Color Institute, the company has introduced an annual Pantone Color of the Year based on a prediction of the most popular swath for that upcoming year for all types of design. The news comes out annually and is big news in industries concerned with color and design.

Pantone, in its introduction of the color Living Coral, stated that it felt the shade to be warm, optimistic and suggestive of the natural world and ocean life. Designers have noted that the tone looks reminiscent of 1950s Mid-Century Modern design.

How to Take Advantage

Does the annual Pantone Color of the Year actually predict the hue that is about to “break” in the popular consciousness or does all the publicity that the color choice generates alter the tastes of decorators and designers?

It’s hard to say, and it doesn’t really matter. What does matter is that each year’s designated favorite color gets reflected in the clothing, textures, paint colors, packaging and other visual elements on commercial display for at least that year or longer. People notice the color and associate it with leading style.

As a digital marketer, adapting that color makes your company look modern, style-conscious and at the forefront of your field. That’s why it’s worth a little time figuring out how to incorporate the new color in your digital marketing efforts.

First, look at your website. Any excuse to freshen your visual display is a good one. It doesn’t mean that you need a radical redesign (though that’s not always a bad thing either). Maybe it’s just a subtle touch that will make your website look forward-thinking with very look work.

How about your logo? Can you add a touch of Living Coral to it or nearby space? Your email signature line or background are other places where you might be able to introduce the year’s color and get noticed in a new light by those with whom you correspond.

And finally, think about your social media presence. Showcase your leading-edge personality by updating your digital real estate on Facebook, Twitter, and other client-facing sites. On Instagram, post photos with objects and backgrounds in Living Coral and coordinating hues.

Consult a Pro

A professional digital marketing, graphic design and social media company in Las Vegas such as Send it Rising, can help you put your new and vibrant color palette to best advantage. We’ll show you how to put your most stylish foot forward and alert you to next year’s Pantone Color of the Year as soon as it comes out.

That way, we can immediately start freshening your 2020 marketing design efforts and help you celebrate your innovative culture.

By |2019-01-29T22:20:50+00:00January 29th, 2019|
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