3 Tips for Producing Content That Delivers Results

Using search engine optimization (SEO) to build your internet marketing is hard work. While Google says there are over 200 different ranking factors, it is impossible to focus on them all. Keeping your focus on producing great content is a good place to start.

Tip 1: Create Content in Different Formats

You still need great content to rank well in 2019. Try to create content using different formats. This may encourage Google to choose your content for one of its 17 search engine features. Then, your content often ends up above organic listings on the first Google page.

Tip 2: Give Every Page a Purpose

Create every page with a purpose. Then, do everything that you can do to fulfill that purpose. The result will be that you meet the needs of more of your users. You will also find your content ranking higher on search engines.

Tip 3: Understand the Role of Keywords

Keywords are still important as long as you do not stuff them on the page. It is a delicate balancing act. On one side, you have to use keywords enough that Google’s robot knows what you are talking about. On the other hand, you must create content leading users to take the action you want them to take.

There are at least three ways to see if your content is meeting your goals. Look at Google Analytics to see if people are spending longer on the page. Then, take a look at your bounce rate. See if users are following through in meeting your goal or if they are leaving your site. Finally, look at your conversion rate to see if it is increasing over time. If you need your internet marketing in Las Vegas to connect better, then contact us.