It wasn't long ago that having a website, even a bad one, was good enough. Today, that's no longer the case. Attention spans have gotten shorter over time, and the competition is fierce enough that another company with a better website is waiting to snap up your frustrated prospects. Before you start or revamp your [...]
Anyone can put up a website in practically minutes. If you need to get a business site up and running quickly, you might have been tempted to turn to your teenager. In addition, there are all kinds of off-the-shelf web design and development solutions your company could use. But the question is, should you access such quick [...]
Social media is an extension of your website and brand. When used as an effective marketing tool, it can drive potential customers to your company. As you develop posts, especially on Instagram, it is essential to have a plan for your content to acquire the engagement and leads you desire. While it feels like, “Everybody [...]
So your per-per-click (PPC) campaign is getting clicks. Congratulations. That's a great start. But then what happens? As an experienced PPC company Las Vegas, we tell our clients that clicks are just the start to a profitable relationship with Google Ads. Now tell me something really important. What's your conversion rate on those clicks? Definition [...]
4 Reasons the Load Speed of Your Website is Critical It's not speed that kills. In website development, it's lack of it that could be life-threatening to your company. As a leading Las Vegas website design company, when we speak of speed in this context it refers to how quickly our clients' web pages load. [...]
It's the Information Age. That's why your business needs a blog post which you regularly update. Most businesses used to make stuff. Now, the majority of U.S. companies provide services and information. As a highly experienced internet marketing Las Vegas firm, we know that information is largely what drives customers to the Internet. Whether they're [...]
To properly communicate with your intended target markets, it’s vital to ensure your writing matches your brand. Technical writing is exact, firm, factual, and straight to the point. Storytelling draws consumer emotions and aims to relate to readers. Both represent powerful tools for your website and online brand. However, these two writing styles rarely work [...]
What do you want prospective clients or customers to think when they think of your business? What should they feel about your company? The emotional response you get from them is your brand. It represents your company's personality or culture. It's what makes them want to do business with you. If your online brand is [...]
Social media isn't just where you share the images of your last restaurant meal and spring break photos. If you own a business or want to build your brand, social media can serve as a critical public relations tool to develop and manage your relationships and add to your bottom line -- if you do [...]
There are thousands of websites out there. Some are more popular than others. It might seem like magic to you (or simply a mystery) that these sites get so much attention without appearing to try. They are trouble for competitors, and they might even take visitors from you! There are several metrics used to determine [...]
