You're just as impatient and impulsive as your customers. Think about it. How many times do you conduct an Internet search and scroll through 14 search engine results pages (SERP) before finding the page you want? Have you ever done that? Neither does anyone else. Studies have shown repeatedly that most of us access one [...]
Google My Business (GMB) has been around since 2014. It's free. And it's from Google, of course. For all of those reasons and more, it's a no-brainer to sign up your business. However, what a lot of businesses don't understand is that Google My Business is a vital SEO and internet marketing tool. As a [...]
In the online world of pay-per-click advertising, or PPC, your keyword strategy is essential -- but negative keywords can be just as critical to your success and the preservation of your ad budget. First, let's take a quick review of what PPC is and how to use it. The Basics of PPC Pay-per-click on Google [...]
Outranking your competition is no easy task. However, as a Las Vegas SEO company, we know some insider secrets to help you stay ahead of the game: video. That's right, video might be one of your most essential tools for SEO messaging. Here are a few key reasons why. It's SEO gold. Every word spoken [...]
The internet is undeniably the hottest place for businesses to advertise. Millions of people access the internet every hour of every day, and that means a massive potential customer base awaits you. So where do you put your money for the best results? Google and Facebook are obviously the top contenders for your internet marketing [...]
In the beginning, creating a website was a big deal. It required expertise, programming knowledge, and unique talent. As the popularity of the web has grown over the past decade, so have the tools. Today, many web hosting and creation platforms are available, designed to put website creation into the hands of just about anyone. [...]
It wasn't long ago that having a website, even a bad one, was good enough. Today, that's no longer the case. Attention spans have gotten shorter over time, and the competition is fierce enough that another company with a better website is waiting to snap up your frustrated prospects. Before you start or revamp your [...]
Anyone can put up a website in practically minutes. If you need to get a business site up and running quickly, you might have been tempted to turn to your teenager. In addition, there are all kinds of off-the-shelf web design and development solutions your company could use. But the question is, should you access such quick [...]
Social media is an extension of your website and brand. When used as an effective marketing tool, it can drive potential customers to your company. As you develop posts, especially on Instagram, it is essential to have a plan for your content to acquire the engagement and leads you desire. While it feels like, “Everybody [...]
So your per-per-click (PPC) campaign is getting clicks. Congratulations. That's a great start. But then what happens? As an experienced PPC company Las Vegas, we tell our clients that clicks are just the start to a profitable relationship with Google Ads. Now tell me something really important. What's your conversion rate on those clicks? Definition [...]
