Social Media: Try These When Your Mind Goes Blank Social media marketing seems as if it should be easy to master, but many people find the task confusing and intimidating. Beyond not being able to ensure that you know how to draw attention to your post, you might not know what to post! While social [...]
Did the Medic Update Leave You Feeling Dizzy? The Medic Update released in August 2018 is still leaving its impact on many sites. As with any update, there were winners and losers. While you cannot control what Google does, taking a serious look at your site can help you recover from the Medic Update along [...]
PPC Marketing: Make Them Click Now Everyone's seen pay-per-click, or PPC ads. Those are the ads located either on the right side or at the bottom of a Google search engine results page. But unfortunately for many digital marketers, the average consumer ignores the ads. This is either because the ads are boring, they don't [...]
Social Media Blunders: Save Face and Your Reputation The great thing about social media is, companies can create buzz about their brands in record speeds. They can also get consumers talking about them on an international scale, all with the touch of a button. But at the same time, companies have learned that they can [...]
4 Essential Elements of B2B Trust Building Through Content Marketing According to B2B Content Marketing 2019: Benchmarks, Budgets, and Trends--North America report over 90 percent of content marketers put their audience's needs above their company's needs. The survey that asked over 1,000 marketing experts who had been in the SEO industry for more than one [...]
Why Las Vegas Companies Need to Focus on Search Engines Las Vegas is a world-famous destination with a booming population growth and economy. The millions of tourists that come through this desert city represent lots of opportunity for local businesses (and casinos). Of course, competition is rather fierce and especially in the tourist industry. Since [...]
How Anyone Can Use Instagram Live for Business As a business owner, it's your responsibility to make sure that you run a tight ship. All areas of the company should flow together with great synergy. One of these areas is the marketing aspect. Nowadays, companies have the benefit of being able to use internet marketing [...]
Negative Keywords: Why They Should Be Embraced Usually, when you hear of something being referred to in a negative sense, your first reaction is to avoid it. But in the case of promoting your website via a pay-per-click (PPC) campaign, you'll want to incorporate negative keywords. In short, these are keywords that you'll ask Google [...]
How Keyword Research Can Improve Your Brand You might be confused with the never-ending supply of SEO tools on the market. These tools can be helpful, but they require years of experience to effectively use. There is a way of doing keyword research without trying to figure out the technology you don’t understand. Welcome to [...]
Jingle to the Bank with These Holiday SEO Tips If you are a marketer, then you need to think about your holiday SEO playbook for 2018. Getting an early start means that you will be ready when the time comes. Research shows that you need to start your holiday SEO at least 45 days before [...]
