Home/Tag: branding
26 04, 2019

Technical Writing vs. Storytelling: Which is Best for Your Brand?

By |2019-04-30T16:12:38+00:00April 26th, 2019|

To properly communicate with your intended target markets, it’s vital to ensure your writing matches your brand. Technical writing is exact, firm, factual, and straight to the point. Storytelling draws consumer emotions and aims to relate to readers. Both represent powerful tools for your website and online brand. However, these two writing styles rarely work [...]

2 02, 2019

Effective Blogging: The Power of Storytelling

By |2019-01-30T20:53:46+00:00February 2nd, 2019|

We live in a land of pistol-dueling range riders, lovelorn billionaires, scamming politicos, courageous rebels, cheating co-workers and fire-breathing dragons. Not really, for the most part, but those are the stories we love to be told. We inhabit such intriguing lives through the truths and half-truths and lies we devour from books and movies and [...]

29 01, 2019

Incorporating the 2019 Pantone Color of the Year into Your Marketing Strategies

By |2019-01-29T22:20:50+00:00January 29th, 2019|

The Pantone Color of the Year for 2019 is Living Coral. This is big news to interior designers, fashionistas, graphic artists and others concerned with visual style. But what does it mean for your digital marketing efforts? That's the key question we'll help you answer as a trusted Las Vegas digital marketing company. Let's start [...]