Most businesses used to make stuff. Now, the majority of U.S. companies provide services and information. As a highly experienced internet marketing Las Vegas firm, we know that information is largely what drives customers to the Internet. Whether they’re looking for their toddler’s first baby shoes or for a manifold for a ’69 Ford Mustang, they start with an Internet search for answers.

If you’re following proper strategy, customers will find those answers on the blog that’s part of your business website.

Business blogs and SEO

Your blog isn’t supposed to sell your newest product. It “sells” one thing: answers. It highlights your expertise and positions you as a thought leader in your field — if it’s written right.

SEO, which stands for search engine optimization, is a set of strategies businesses use to gain a higher ranking in search engine results pages, thereby generating more traffic to their websites.

One of these strategies involves keyword use. A good SEO strategy is to organically use the same keywords your prospective clients or customers will use to find answers from a company like yours. Using keywords organically means in a way that looks and reads credibly. It looks like the keywords belong on the page, they’re not just tossed in to catch traffic.

Use those words naturally in a blog post that contains authentic information on the subject of interest to that internet user and it can raise your results page ranking dramatically.

Long tail keywords

What words or phrases are your prospective customers likely to use in searching for answers? Figure that out and it will help you determine blog topics that are informative and of real value.

Long tail keywords are phrases that hone in on specific needs. Following up on an earlier example, if you used the vague keyword “auto parts” in a blog post you’d rank somewhere far behind AutoZone, Advance Auto Parts and other businesses much larger than yours. But use the phrase “’69 Mustang intake manifold” and now you’re writing using the same language your prospective customers will be using on Google. And you’ll have fewer competitors on your results page since relatively few sell that specific part.

In addition to helping your blog post rank higher, this more specific keyword usage will help you figure out blog post topics. Maybe you’ll tell readers about the best and the worst manifold brands for that car and how to install it.

In the minds of customers in need of that specific product, you’re now the go-to expert. Who else would they trust? Take it from one of the more experienced SEO companies in Las Vegas, you need a business blog — and SEO strategy to get your customers to actually read it.