Now is the perfect time to analyze your SEO strategy and assess your business website. Think of the keywords you use to track your company’s growth. Have you ever Googled these to see where you appear?
If you are anything like us, you’re just as impatient and impulsive as your customers. Think about it. How many times do you conduct an Internet search and scroll through 14 search engine results pages (SERP) before finding the page you want?
Neither does anyone else. Studies have shown repeatedly that most of us access one of the organic results at or near the top of the first results page when we conduct a Google search. In fact, 90% of people select a business on Google’s first page of search results. Honestly, in a (usually) fast pace world, that’s all we have time for. That means you must rank higher than your competitors. If they get there and you don’t, you’ve got problems.
As a leading SEO company Las Vegas, we make a living by figuring out why our clients keep getting outranked by competitors — and then helping them change the status quo.
Here are a few of the top reasons they’re getting the audience that you want.
Google algorithms have learned to judge the quality of a website. What are users actually getting if they click on your page? Is it informative, in-depth, and of actual value to searchers? You can’t write fluff. You can’t provide sparse content. Write like the expert you are and offer a multi-media experience for your target audience.
Where do you start? Think of questions your clients frequently ask you. Include the answers to these on your website in the form of text, graphics, and videos. You can also add photographs of your team members, company history, and past work to entice potential clients.
2. They have a better SEO strategy.
Search engine optimization is the strategic use of keywords within the page content. Your top-ranking competitors have learned to think like their audience. If you use jargon that only insiders know, will that be the language your prospective customers use when looking for a company like yours? How would your family and friends describe your company? For us, focusing on a phrase such as “companies that help with Google rankings” yields better results than using “digital marketing companies that specialize in SEO”.
These winning competitors also know to use relevant keywords on the text and description metadata. And the importance of using different but appropriate keywords on every page, not just the homepage. But they don’t “stuff” or overuse keywords to the annoyance of the reader. It’s a delicate line, and they know not to cross it.
3. They use video.
Remember how many words a picture is worth? Now consider the appeal of moving images with music, humor, attractive visuals, or other engaging elements. Cisco recently predicted that Internet traffic will be more than 80% video by 2022, and the search engines are already taking note. The inclusion of brief video clips can boost your page rankings, primarily if you use alt tags with effective SEO strategy to describe the content.
Graphics and videos can also catch the eye of a viewer. 68% of people admit they would rather watch a video than read text. As our communications adapt, your website must do the same. See our article “5 Ways to Improve Your Website During the Economic Shutdown” for additional information.
4. Their content is refreshed regularly.
Google algorithms can detect “stale” content. You can’t simply launch your website and expect it to work for you forever. Things change, and so must your site. You get new products or offer new services. There are industry news and trends that must be explained. You have new hires and promotions, holiday parties, and other opportunities to humanize your site to your audience. Think of your commercial website as a living thing that must be regularly fed and maintained. Our blog “How to Humanize Your Brand in 2020” offers additional ideas of what to add to your website and social media sites.
In a constantly changing world, make sure your information is also up-to-date. Not only does it save you time and money to update old blogs, but these are probably the ones that have the most Internet traffic anyway. Being reflective and taking the time to make edits will show you are a leader in your field, and Google will notice.
There’s a lot to unpack here. You can’t be expected to devote as much time as it will take to learn all you need to know to improve your search page ranking and boost digital marketing results. That’s the job of experts in SEO marketing. You’ve got a business to run.
At Send It Rising, we’re a marketing company Las Vegas whose only job is to help clients improve visibility and results through strategic SEO, effective content and design and improved marketing and social media. We can show you how to compete with your competitors when it comes to Google page rankings.
Call us today at (702) 263-0141 to learn more about how to increase your business’ traffic. (Updated April 9, 2020)