27 12, 2023

The Top Digital Marketing Trends for 2024: Navigating the Future of Digital Marketing

By |December 27th, 2023|

Key Takeaways 1. Emphasis on growth despite economic uncertainty 2. Integration of AI in digital marketing strategies 3. The rising significance of mid-funnel (MOFU) content 4. Enhanced use of first-party data for targeted advertising 5. Exploring new platforms like Microsoft Ads In an ever-evolving digital landscape, understanding and anticipating trends is crucial for [...]

6 05, 2021

Why Social Media Consulting is Phasing Out Social Media Management for Instagram

By |May 6th, 2021|

In a market saturated with nearly every service and product at our fingertips online, we search for connections to make our purchase decisions. Social media plays a significant role in that, meaning branding and online profiles are more important than ever for attracting and retaining customers.   Social media has long been the bridge [...]

16 12, 2020

Make Photos Easy: How to Take Better Business Imagery in 6 Easy Steps

By |December 16th, 2020|

Your business needs quality pictures. That statement is old news in 2021. However, we continue to notice that most clients struggle with regularly taking, editing, and sharing photo content. Sure, every business needs high-quality professional photographs. They also need fun candid shots of day-to-day life in the office, videos that showcase employee culture, updated product [...]

5 06, 2020

Marketing as A Foreign Language | Episode 16

By |June 5th, 2020|

EPISODE 16:  Social Media Threats | Facebook Marketplace | Diagnose Google Ads Performance | Outdated Covid Marketing | Inventive Marketing Send it Rising owner, Kellen Kautzman, navigates recent topics discussing strategy, SEO, and all things online marketing, providing a raw, real, and unfiltered look in the world of internet marketing and what really works for [...]

25 02, 2020

What the New Facebook Algorithm Means for Your Business 

By |February 25th, 2020|

Facebook wants to be liked. More to the point, the social media giant wants to give its users news feed content that engages and provokes "meaningful interaction." What Facebook thinks less of -- and therefore users are less likely to see -- is content that's passively or negatively received. That's what we, at Send It [...]

6 01, 2020

How to Humanize Your Brand in 2020

By |January 6th, 2020|

You can't be a cookie-cutter business owner anymore. Long gone are the days of a simple website and stock photos for successful businesses. In a world where we've quickly learned that anyone can be anything on the internet, humanizing your brand is more important than ever. What does humanizing a brand mean? In simple terms, [...]

28 10, 2019

Social Media Tip: Size Your Photos to Fit Your Social Platform

By |October 28th, 2019|

  In a world where social media can reign as a dominant selling post for businesses, it's essential to ensure your photos, infographics, and other visual assets are formatted correctly. Each individual social platform requires a unique format setting for images to be correctly displayed. For example, on Instagram vertical images are more powerful and [...]

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