There is a term known as “bounce rate” in the internet marketing world, which means how fast someone bounces from your website after clicking on a link. High bounce rates can incur because of slow speed times, poor web designs, and other factors. All websites should shoot for a low bounce rate with a high average session duration.
The longer a visitor stays on your website, the more likely they are to convert. One of the biggest aspects of keeping users on a website is a highly effective and engaging web design. The other includes the humanization of your brand. Capture users by showing them your company culture, highlighting your team, and engaging them throughout all pages.
Google takes note of a website’s average session duration and bounce rate, affecting how it ranks your online again competitors.
Showing up on Google in 2021
When it comes to showing up on Google in 2021, there are many functional elements to outrank competitors and get organic traffic. This list could go on for another 20 items, but these are the six core items to establish a base for your brand.
- Establish keywords.
- Ensure your website is ranking-friendly.
- Blogs, blogs, blogs.
- Optimize Google My Business & local rankings.
- Backend SEO.
- Increase average session duration.
Optimizing rankings is a full-time job and takes a lot of knowledge into aspects such as Google algorithm updates, rich snippets, keyword integration, monthly updates, and more. That’s why we make it easy for businesses by offering every aspect of internet marketing services, from SEO-optimized and mobile-friendly websites to full content production and SEO programs.