Ecommerce, like many other consumer habits, shifted dramatically over the last twelve months. In 2021, functional online eCommerce solutions are more valuable than ever for B2B and B2C businesses.
When it comes to staying on top of eCommerce in 2021, here are seven trends to work into your internet marketing strategy:
- Progressive Web Apps (PWAs) and Mobile Optimization
Preaching mobile-friendly and PWA websites are nothing new. However, millions of eCommerce businesses are still struggling with web issues from outdated websites that directly affect ROI. Website-first mobile design and optimization are among the most critical factors for eCommerce businesses as consumers continue to navigate from their smartphones for online shopping and purchases. A website that lacks mobile-friendly responsiveness increases bounce rate, affects SEO rankings, and increases load times, which all negatively impact a business.
- Growth of online B2B sales
Move over Gen X and Baby Boomers, Millennials are now the most prominent market for B2B eCommerce. They are the first generation that grew up with modern technology, and the trend is shifting the way B2B does business. According to Forrester, 73% of B2B buyers are now Millennials.
Omni-channel sales approaches are also the new norm for B2B. Many are utilizing mobile apps and online marketplaces, such as Amazon, in addition to their eCommerce website. In the last 2-5 years, we’ve witnessed 75% of B2B eCommerce move sales online, and those who have yet to make the shift will be doing so in the next 12 months.
- Chat Box Customer Service
Because online shopping disconnects a consumer from a physical representative, online chat boxes are growing in popularity to bridge the gap. They provide a great solution to engaging the visitors, keeping them on the website longer, and answering any questions relating to a product or service. There are many platforms to use that integrate chat boxes and alert employees when someone is attempting to communicate on the website.
- Ethical & Green Consumerism
Ethical & green consumerism has been an upward trend for the past decade, but it doesn’t show signs of slowing down anytime soon. Most consumers are aware of the ethical and green impacts surrounding online shopping and are interested in making a change. According to Barrons.com, two-thirds of Americans now prefer eco-friendly or environmentally conscious brands. Here are a few simple updates you can make to your brand in 2021 to support green & ethical tourism:
- Reduce packaging
- Add sustainable shipping
- Partner with environmentally-friendly suppliers
- Give back ethically with every purchase
- Brand partnerships
The role of influencers is continuing to evolve and grow, and with it comes brand partnerships. Many businesses use influencers to generate user-related contact and tap into relevant target markets for specific products. Influencer marketing strategies aren’t new, but longevity is critical this year. Influencers and brands are looking to create long-term brand partnerships with content creators in place of one-time contracts and partnerships. Brand loyalty in these partnerships is vital.
When it comes to eCommerce, it is vital not to forget the importance of listing optimization and reviews. Nearly every business owner has heard of Google My Business, but when is the last time you optimized your listing? Did you know you can now feature products on the platform?
Reviews are also an essential part of eCommerce growth. How many reviews you have on your business listings and your products directly impacts ROI and conversion rates.
Here are some simple updates to increase visibility for eCommerce on Google My Business
- Add products
- Share your review link (and offer incentives for reviews)
- Share weekly posts/promotions
- Answer questions
- Upload recent photos
- Testimonials and Reviews to Websites
Beyond Google My Business reviews, businesses should always add reviews or testimonials to the homepage of your eCommerce website. Because online sales disconnect us from human interaction, most consumers rely on reviews when deciding whether to purchase a product or service.
There is a direct correlation between product reviews and website sales/conversions. If you are struggling to get reviews on website products, set up an email campaign that directs buyers to leave a review after the item has been received.
Ecommerce Digital Marketing | Send it Rising Internet Marketing
This article was written by Send it Rising, digital marketing and eCommerce professionals focusing on eCommerce website design, SEO, listing optimization, and more. If you have further questions surrounding building your eCommerce in 2021, contact us here.