2. Growth of online B2B sales
Move over Gen X and Baby Boomers, Millennials are now the most prominent market for B2B eCommerce. They are the first generation that grew up with modern technology, and the trend is shifting the way B2B does business. According to Forrester, 73% of B2B buyers are now Millennials.
Omni-channel sales approaches are also the new norm for B2B. Many are utilizing mobile apps and online marketplaces, such as Amazon, in addition to their eCommerce website. In the last 2-5 years, we’ve witnessed 75% of B2B eCommerce move sales online, and those who have yet to make the shift will be doing so in the next 12 months.
3. Chat Box Customer Service
Because online shopping disconnects a consumer from a physical representative, online chat boxes are growing in popularity to bridge the gap. They provide a great solution to engaging the visitors, keeping them on the website longer, and answering any questions relating to a product or service. There are many platforms to use that integrate chat boxes and alert employees when someone is attempting to communicate on the website.
4. Ethical & Green Consumerism
Ethical & green consumerism has been an upward trend for the past decade, but it doesn’t show signs of slowing down anytime soon. Most consumers are aware of the ethical and green impacts surrounding online shopping and are interested in making a change. According to Barrons.com, two-thirds of Americans now prefer eco-friendly or environmentally conscious brands. Here are a few simple updates you can make to your brand in 2021 to support green & ethical tourism:
- Reduce packaging
- Add sustainable shipping
- Partner with environmentally-friendly suppliers
- Give back ethically with every purchase
5. Brand Partnerships
The role of influencers is continuing to evolve and grow, and with it comes brand partnerships. Many businesses use influencers to generate user-related contact and tap into relevant target markets for specific products. Influencer marketing strategies aren’t new, but longevity is critical this year. Influencers and brands are looking to create long-term brand partnerships with content creators in place of one-time contracts and partnerships. Brand loyalty in these partnerships is vital.